Experience:

10 - 14 years of relevant experience in Digital Marketing, Growth Marketing, and CRM & Customer Lifecycle Management within E-commerce, D2C, phygital, or consumer internet businesses. Possess a proven track record of driving digital growth and scaling customer retention programs in high-growth organizations, along with hands-on expertise in performance marketing platforms, CRM systems, marketing automation, and analytics tools. Experience in managing large-scale marketing budgets and delivering against revenue-linked KPIs is essential.

Summary:

This role will be responsible for driving customer acquisition, retention, lifecycle engagement, and marketing effectiveness across digital channels. It calls for a leader with expertise across performance marketing, CRM strategy, customer lifecycle management, analytics, and marketing technology, working cross-functionally with creative, content, analytics, product, category, and technology teams to drive scalable and profitable growth. The ideal candidate brings strong e-commerce or consumer internet experience, a data-led approach to decision-making, and the ability to operate effectively within high-growth environments. The role demands a combination of strategic thinking, operational rigor, and customer-centric growth capabilities to strengthen Max Fashion's acquisition and retention engine.

Key Responsibilities:

Digital Acquisition & Growth:

- Develop and execute the overall digital growth strategy across paid and owned channels.

- Lead performance marketing initiatives across platforms including Meta, Google, YouTube, affiliates, marketplaces, and emerging acquisition channels.

- Drive optimization of customer acquisition cost (CAC), return on ad spend (ROAS), media efficiency ratio (MER), and overall marketing effectiveness.

- Oversee campaign planning, budget allocation, forecasting, and campaign performance management.

- Identify opportunities for scalable growth through experimentation, audience expansion, funnel optimization, and creative effectiveness.

CRM & Lifecycle Marketing:

- Define and lead the CRM and retention marketing strategy across E-mail, SMS, WhatsApp, Push Notifications, and App engagement channels.

- Build customer lifecycle programs spanning onboarding, activation, repeat purchase, loyalty, reactivation, and win-back journeys.

- Drive customer segmentation and personalization initiatives leveraging behavioral and transactional data.

- Enhance customer lifetime value (LTV), repeat purchase frequency, engagement, and retention metrics.

- Establish automated lifecycle journeys with measurable revenue contribution.

Martech, Analytics & Customer Insights:

- Partner with analytics and technology teams to strengthen attribution, customer tracking, and first-party data capabilities.

- Drive adoption and optimization of CRM and marketing automation platforms.

- Develop reporting frameworks and dashboards to monitor acquisition, retention, cohort performance, and customer health metrics.

- Leverage data and insights to inform campaign optimization and strategic decision-making.

Cross-Functional Collaboration:

- Collaborate closely with Creative & Content teams to develop high-performing campaign assets and customer communication strategies.

- Work with the category business team to support launches, promotional calendars, and business priorities.

- Ensure alignment between marketing investments, business objectives, and profitability goals.

- Partner with leadership teams on annual planning, growth initiatives, and customer strategy.

Team Leadership:

- Build, mentor, and lead a high-performing Digital & CRM Marketing team.

- Foster a culture of accountability, agility, experimentation, and continuous improvement.

- Establish structured operational processes.