Lakshmikumaran & Sridharan - Manager - Social Media

Description:

- Key Accountabilities Social Media Strategy & Execution:

- Develop and implement social media strategies aligned with the firms objectives.

- Work towards culture and innovation and around events.

- Build and grow the firms presence across platforms (LinkedIn, twitter and other social media platforms etc.

- managing the LinkedIn profile for partners.

- Leverage podcast, interviews.

- Create and manage a comprehensive social media calendar for campaigns, events, and thought leadership content and should have B2B experience Technology.

- Monitor engagement, analyze performance metrics, and optimize content for maximum reach.

- Press & Media Relations:

- Establish and maintain strong relationships with journalists, editors, and media houses.

- Draft and approve press releases, media kits, and official statements.

- Coordinate interviews, press coverage, and media events for partners and firm initiatives.

- PR Agency Management:

- Liaise with external PR agencies to ensure consistent messaging and timely execution of campaigns.

- Oversee PR deliverables and evaluate agency performance.

- Collaboration & Compliance:

- Work closely with lawyers and subject matter experts to create accurate and compliant content.

- Ensure all communication adheres to legal and ethical standards.

Desired Skills and Competencies:

- Proven experience in building social media presence and managing press relations.

- Strong networking skills with media professionals and influencers.

- Familiarity with PR agency operations and campaign management.

- Excellent communication, leadership, and project management skills.

Experience and Education:

- Bachelors/masters degree in marketing, Communications, Journalism, or related field.

- 6-10 years of experience in social media and PR, preferably in a law firm or professional services environment.