Lactalis - Category Head - Fresh Dairy

Job Description: Category Head - Fresh Dairy

Experience:

- 14 to 15 years experience in Marketing & Brand Management

- Preferably from Dairy / Food FMCG background

- Should ideally carry 3-4 years of sales experience

- Should have managed a team

Lactalis is the largest dairy company globally is present in over 150 countries and India is the largest dairy market in the world with nearly 23 % of global milk collection and consumption happening here and thus it forms a huge learning opportunity and exposure for any individual.

Lactalis has made three acquisitions in India - Thirumala, Anik and Prabhat Dairy and operates through these brands in addition to global brands like President

Dairy is a large and dynamic category and spans over 20 subcategories primarily divided into Fresh and Value-added Dairy. The fresh business operates with low shelf categories like Fresh Milk, Curd , Lassi, Buttermilk and Paneer.

This Role at Lactalis is to drive strategy, communication and new product development in these categories and is operated through three regional brands in their respective geographies.

So essentially, its a multi category X multi brand role

Key Role Deliverables:

- Identify Issues and growth opportunities for each category and build clear brand plans which deliver top line & bottom line growth for Fresh Division

- Lead all Innovation and Renovation projects for the categories

- Develop brand core/ seed through research and ensure consistent brand messaging in line with the same .

- Coordinating with various agencies - Creative , digital , media to put together compelling brand campaigns for all three brands across all the fresh categories

- Design and implement the Online Content Strategy with digital agency

Key Skills:

- Understanding of Research and Strong Analytical Skills mind-set to interpret data, attention to detail.

- Business oriented with good P&L / Financial understanding

- Flair for translating insights into consumer led actionables

- Understanding of the various media vehicles and how to measure them

- Familiarity with latest marketing technologies and tools

- Mastery of written, verbal and Presentation skills

- Mentoring & guiding a team to excel

Education Qualification:

- MBA / Post graduate degree in Business Marketing/Advertising,