The world leader in cosmetics, L'Oreal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L'Oral supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

L'Oreal's Luxury Division is looking for Senior Manager - Consumer Engagement Touchpoints In this Individual Contributor role, you will lead the execution of O+O engagement strategy across every consumer touchpoint. You should have a minimum of 5 years of professional experience in online brand management or digital marketing. It is preferable that you have prior experience in beauty or lifestyle luxury goods. The location of the job will be in Mumbai.

Key Responsibilities:

- Define the Luxe Division's investment across various touchpoints - online, media, shopper experience & advocacy based on industry best-practices and market research

- Track activation performance and generate insights on Media, A&I, CRM and Retail activations

- Manage the eCommerce retail investment efficiency for the division in alignment with KAMs & OBMs & Influence Brand activation strategy for lower funnel performance media

- Build engagement with key tribes, KOLs, & influencer communities through Luxe Division level initiatives to increase posts/creator & creator retention

- Define Owned media strategies in conjunction with brands - Sampling strategy across O+O touchpoints, tracking & engagement of beauty tech, strategy for POS investments

- Lead capability building projects such as optimizing GEO for the Luxe division & building/improving processes for RDVM tracking, BA upskilling & education

Key success factors:

- Passion for beauty

- Creative and strong aesthetics inclination

- Attention to detail and operational excellence

- Drive alignment, interact & influence effectively

Key Relationships:

- CGO

- Business Development (BU)

- Key Account Managers (CGO)

- Brand Managers

Experience & Education:

- 5 yrs+ experience in online brand management / digital marketing

- Experience in beauty industry or luxury goods

- MBA from a premier B-school