Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries. Read on to know more about what's in store for you!

JOB TITLE: Brand Community Manager - CPD, Mumbai

Hello, we're L'Oreal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).

Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life as a Community Manager will be all about building, managing, and scaling brand-owned creator communities (cohorts). You will be at the helm of redefining what influencer eco system can do for Brand when the two decide to join their creative forces. This role goes beyond campaign execution and focuses on transforming influencers into long-term brand advocates, driving always-on content, cultural relevance, and business impact.

In this role, you will be responsible for

1. Creator Cohort Development

- Identify, onboard, and segment creators into structured cohorts (macro, MUA, affinity-based, regional, etc).

- Build and maintain always-on talent pools aligned to brand objectives

- Develop a dynamic creator database including content style, audience profile, engagement metrics, and brand affinity

- Continuously scout emerging creators across platforms (Instagram, YouTube)

2. Talent Relationship Management & Engagement

- Act as the primary point of contact for assigned creator cohorts

- Build long-term, trust-based relationships with influencers

Drive regular engagement through:

- Community groups (e.g., WhatsApp, DM, etc)

- Product seeding and early access

- Events, meet-ups, and exclusive brand experiences

- Access to R&I labs, product development teams, and scientists to deepen product credibility and storytelling

- Enable creators with brand knowledge, product education, and content guidance

3. Content & Collaboration

- Co-create platform-native, culturally relevant content ideas with creators

- Drive always-on content pipelines vs one-time campaign bursts

- Ensure content aligns with brand guidelines while retaining creator authenticity

- Support new formats such as live commerce, creator-led storytelling, and short-form video

4. Campaign & Talent Deployment

- Identify and deploy the right creators for the right campaigns

Manage end-to-end execution:

- Briefing

- Negotiation

- Deliverables tracking

- Timelines

- Ensure quality, consistency, and brand compliance across all outputs

5. Performance & Analytics

- Track and evaluate creator-level performance:

Reach, engagement, saves, conversions

- Analyze cohort effectiveness and contribution to brand KPIs

Generate insights on:

- High-performing creators

- Content formats

- Platform trends

- Collaborate with media and brand teams to optimize impact

You're a great match for this role if you have:

- 5-6 years of experience in Influencer marketing / talent management / social media

- Strong understanding of the Indian creator ecosystem

- Existing network of creators is a strong advantage (beauty preferred)

- Experience working with agencies, creators, or talent platforms

Key Skills & Competencies required for the role

- Strong relationship management and interpersonal skills

- High ownership and ability to manage multiple stakeholders

- Data-driven mindset with understanding of social metrics

- Creative thinking with strong cultural awareness

- Strong execution rigor and attention to detail

What's In It For You

- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)

- Real responsibility from day 1, there's no sitting on the sidelines at L'Oral

- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!

- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

WHO WE ARE:

For 115 years, L'Oreal, the world's leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world.

With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L'Oreal for the Future program, we offer every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.

Present in India since 1994, L'Oreal India is a 100% subsidiary of L'Oreal S.A. Today, L'Oreal India is present on all distribution channels with 27 brands, available in consumer channels (L'Oreal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L'Oreal Professionnel, Matrix, Krastase, Redken); in selective distribution (Kiehl's, Lancme, Yves Saint Laurent), CeraVe and La Roche-Posay in pharmacies and drugstores, and perfumes and make-up sold through L'Oreal International Distribution (Armani, Prada, Valentino, Ralph Lauren, Diesel, Victor & Rolf, Mugler, Azzaro, Maison Margiela, Cacharel, Guy Laroche, Urban Decay, Paloma Picasso, Youth To The People).

L'Oreal India employs more than 1,800 people in its head office in Mumbai, four regional offices, two production plants in Chakan (Maharashtra) and Baddi (Himachal Pradesh), two Research and Innovation centers in Mumbai (Maharashtra) and Bengaluru (Karnataka) and one India Technology Hub in Hyderabad.

In India, L'Oreal's Corporate Social Responsibility (CSR) initiatives are built around three pillars: empowerment, environment and education. In addition to the group's CSR commitments, L'Oreal's brands (L'Oreal Paris, Garnier, Maybelline New York, Krastase, Matrix, L'Oreal Professionnel) are also leading community impact initiatives in India.