L'Oreal - Retail Category Manager

Mission:

- Develop and execute tailored category strategies with our retail partners, maximizing growth for our customers as well as CPD

Key Responsibilities:

RETAILER CATEGORY STRATEGY & RETAILER PARTNERSHIP

- Work hand-in-hand with the Category leader to translate the category strategy into a robust retailer strategy and action plan based on specific retailer - shopper insights.

- Own the category development relationship with the retailer through regular interactions at the appropriate level.

- Bring the best of LOreals beauty understanding and Shopper insights to craft compelling retailer stories and build partnerships to drive Category growth together.

- Design and execute retailer-specific category projects (e.g. Retail elevation) as well as InStore activations.

IN-STORE FUNDAMENTALS

- Own the Design of core in-store fundamentals such as Must Sell List, Planogram design, Share of Shelf, Promotion Compliance etc.

- Partner with the commercial team to ensure robust execution of In-Store fundamentals.

KPIs: (Retailer x Category Level)

- Category Growth

- Category and Brand Market shares

- Category GM%

- On time in full delivery of key Retail Elevation Projects and Activations

- Advantage survey ranking for Category development.

Core Skills:

- Expertise in Brand and/or Category management

- Strong understanding of FMCG Route to Market

- Established track record of Customer / Key Account Management

- Strong on Critical thinking and Data based decision making

- Strong Beauty Bias (appreciation of Beauty Categories)

- Strong communicator

Key Stakeholders:

- Category Business Development Team: Category Activation Manager, Revenue Growth

Management team, Merchandising Tea

- Marketing: BBL, Product Brand Manager

- Sales: Channel Heads, Tribe Head, KAM

- Others: CMI, Control, Zone Category Team

Job Architecture:

- Reports to : Category Leader

- Job r- le : Retail Category Manager

Physical Demands (e.g. % travel):

- Travel will be need based

Education:

- MBA from a tier 1 institute