L'Oreal Dermatological Beauty Division is looking for an Online Brand Manager. In this Individual Contributor role, you will Develop brand's image in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on all touch points: campaigns, CRM and services or commerce programs.

You should have 4-5 years of professional experience with Digital and Performance Marketing in beauty industry (skincare)

The location of the job will be our Head Office in Mumbai.

Key Responsibilities:

Manage and plan the need for content:

- Manage a promotional and animation calendar in line with Marketing Plan and adopt a test and learn approach to homepage updates. Ensure measurement with identified KPIs

- Use keyword research, website data, business priorities and industry topics to formulate a content plan

- Manage proper creative external agencies and technical partners

- Ensure online-based information's archiving for future needs and reference

Enhance and Monitor the Brand's visibility:

- Work with creative agency to create, develop and manage content for brand's online presence

- Performing ad-hoc SEO audits and analysis to validate the content plan and approach

- Identify and curate existing relevant content in line with the brand sense of purpose

- Create compelling and engaging brand content on social and e-retailer platforms which will attract viewers as well as amplification and interaction through social sharing

Driving digital priorities and Online business performance:

- Monitoring & analysing business performance for each online platform regularly & identify new opportunities with a key focus to gain market share

- Enhancing media performance, traffic, conversions, ROAS etc. on online platforms and e-retailers

- Building an action-based plan from shopper insights & past performance

- Working with brand teams, e-kams, retailers to activate the best tailored brand activity

Managing online content:

- Working with retailers and Commercial teams to ensure gold standard execution on retailer site (search, visibility, quality of content, reviews etc.)

- Creating annual activation calendar in-line with brand objectives

- Successful paid and organic search rankings for campaign and always-on (supported by IMC/agencies)

Merchandising:

- Work with brand teams to ensure best in class online merchandising for brand including NPD launches & ensure the same is executed across e-tailers.

- Ensuring downloading of latest brand-related content from Opera and execution across platforms in collaboration with the KAM team

Account Management:

- Drive efficiency and effectiveness across supply chain and customer care through accuracy in demand forecasting and setting supply chain and logistics processes for select accounts

- Analyse and interpret Ecommerce partner's sales report to identify strengths, weaknesses and business opportunities for select accounts

Key Deliverables & KPIs:

- Brand Campaigns: Maintaining Marketing Calendar, Agency Management, Uplift in Mind Measures - Ad Recall, Brand Awareness, Purchase Intent

- E-Commerce Sales: On Platform Visibility, Monthly Investments, Revenue, Working with the E-Tailers to drive Sales, Merchandising

- Content for Social: Content Creation, Agency Management, Response Management

- Handles specific account sales events

- Ensure sufficient level of stocks with specific E-retailer

Key Competencies:

- Must have a deep understanding of online e-com platforms; corresponding rules/laws, changing offerings/news/analytical tools

- At least 4-5 years Marketing experience in Beauty / FMCG / Digital industry

- Must be passionate about the brand and its presence on different platforms

- Be a resourceful individual with an ability to manage simultaneous projects and meet deadlines.

- Results oriented individual with an ability to build and develop relationship with e-retailers

Key Relationships:

- Marketing Manager - LDB

- Creative Agency

- Commercial Team

- E-Commerce Manager - LDB

- CDMO

Physical Demands (e.g. % travel):

- Travel will be need based

Education:

- Relevant experience / MBA