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Store Manager

Style Associate

Cluster Manager

Assistant Store Manager

Retail Store Manager

Assistant Manager

Job Description: - Regional Marketing Manager is responsible for overseeing marketing campaigns and initiatives to increase brand awareness as well as sales for an assigned region. - This role is also responsible for driving new store launches and their sustenance and growth campaigns. Notes: - Strong knowledge of digital marketing & know how of per marketing. - Expert in market research analysis, customer segmentation, customer profiling. - Marketing expertise in RFM, Retention, Loyalty. - Ability to do or assist in media plan ( online and offline). - Activation experience a must. - Expert in Analysis, Excel , Power BI, Data. - Decison to be made : Regional Located vs Centrally Located. Objectives: - Achieve Sales Targets: Lead and execute marketing campaigns to meet or exceed predefined sales targets for each store in the assigned rew regions containing around to 30 to 40 stores. - Enhance Customer Insights and Market Understanding: Regularly analyze sales data to identify customer preferences and market trends, and use this data to inform marketing strategies. - Strengthen Stakeholder Relationships: Serve as the single point of contact for Regional and Cluster Managers, facilitating seamless communication and effective marketing support. - Improve Underperforming Stores: Identify and implement targeted marketing initiatives to turnaround the performance of stores that are not meeting sales expectations. - Increase Brand Awareness in Local Markets: Develop and implement strategies to build and maintain brand presence in local markets, aiming to increase footfall and market share. Responsibilities: - Develop and oversee sales-oriented marketing initiatives to enhance brand awareness and increase footfall in retail stores assigned. - Regular store visits to meet customers, store manager, cluster manager and area manager and understand their marketing support requirements. - Strategize and execute marketing plans for new store launches, encompassing pre-launch buzz, grand opening initiatives, and post-launch sustainability efforts. - Ensure brand consistency across all marketing materials, campaigns, and in-store experiences. - Identify underperforming stores and develop strategies to address issues, improve performance, and drive profitability. - Responsible for setting up a strong network of vendors / agencies for various activities planned for the respective regions. - Providing guidance and support to the marketing executives to achieve marketing objectives. - Manage marketing budgets effectively, ensuring that all activities are completed within budget constraints and on time. Candidate Profile: Qualification: - Bachelor's degree in marketing, business administration, or a related field is required; a Master's degree is preferred. - 4-6 years of retail marketing experience with earlier experience at individual store sales/marketing desirable. - Should have experience in working in the required region. Experience: - Experience in managing ATL & BTL marketing strategies for specific regions within a retail environment. - Strong knowledge of marketing concepts and strategies. - Proficiency in budget management and optimizing marketing budgets for ROI. - Experience with market research, market entry strategies, and new market development. - Strong knowledge of market trends and competition. - Demonstrated sales growth for specific regions. Local Market Acumen: - Strong understanding of local market trends, customer behaviours, and competition. - Ability to execute tailor marketing strategies to local market dynamics. Achievements: - A track record of consistently meeting or exceeding sales targets within the region. - Successfully launched and expanded into new regional markets, resulting in significant revenue growth. - Implemented cost-effective marketing strategies, leading to notable ROI improvements.

Chennai

Kushals Retail - Regional Marketing Manager 

Job Description for Kushals Retail - Regional Marketing Manager  in Kushal's Retail Pvt Ltd in  Chennai for (4-6) years of experience. Apply Now!

Kushals Retail - Regional Marketing Manager  | iimjobs.com