Kushals Retail - Manager - Growth Marketing/Regional Growth

Manager - Growth Marketing/Regional Growth

Description:

As Growth Marketing Manager Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI.

Responsibilities:

1. Business Ownership &Revenue Management

- Own the regional revenue targets set revenue growth targets, optimize marketing spend, and ensure positive ROI.

- Allocate budgets across channels and campaigns to achieve maximum impact and profitability.

- Track and report on marketing contribution to sales, gross margin, and net profitability.

- Forecast and manage quarterly/annual marketing budgets for the region.

2. Strategic Planning & Growth

- Develop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends.

- Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas.

- Translate persona insights into tailored acquisition, retention, and brand-building strategies that maximize customer lifetime value.

- Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales.

3. Performance Marketing & CRM

- Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region.

- Drive customer acquisition and track campaign ROI across digital + offline.

- Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation.

4. Full-Funnel Growth & Campaign Optimization

- Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value).

- Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency.

- Continuously A/B test ad creatives, targeting, and formats to improve performance metrics.

5. Reporting & Analysis

- Monitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI.

- Produce detailed regional performance reports with actionable insights and recommendations.

- Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across channels.

Candidate Profile

- 5+ years of experience in performance marketing or growth roles.
MBA/PGP /PGDM Marketing

- Prior P&L or budget ownership experience, with a track record of balancing growth, ROI, and profitability.

Technical & Analytical Skills

- Expertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC/ROAS).

- Skilled in attribution modeling, funnel optimization, and campaign experimentation (A/B testing, creative optimization, campaign innovation).

- Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV).

- Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trends.

- Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growth