KukuFM - Senior Performance Marketing Manager

Senior Performance Marketing Manager

Description:

About Kuku TV

Kuku TV is a fast-growing entertainment platform redefining how audiences consume short-form, snackable content through its innovative microdrama format.

With a focus on storytelling that resonates with the digital-first generation, Kuku TV brings together creativity, data, and technology to deliver engaging and monetizable video experiences.

We are looking for a Senior Performance Marketing Manager to lead user acquisition and revenue growth initiatives through data-driven marketing campaigns across digital platforms.

This is a high-impact, business-critical role for a growth leader who can combine analytical excellence, creative strategy, and hands-on execution to deliver measurable business results.

Core Responsibilities:

Strategy & Execution:

- Develop, implement, and scale end-to-end performance marketing strategies across Meta, Google UAC, TikTok, and other paid digital channels.

- Drive full-funnel marketing initiatives from awareness to conversion, optimizing each stage for maximum efficiency and ROI.

- Own and manage the performance marketing budget, forecasting CAC and driving sustainable user and revenue growth.

- Collaborate with creative, content, and product teams to align performance campaigns with brand goals and content strategy.

Performance Optimization & Analytics:

- Continuously analyze campaign data to uncover insights, identify opportunities, and optimize performance against key KPIs (CAC, ROAS, LTV, retention).

- Leverage A/B testing and creative experimentation to refine ad messaging, creatives, and audience targeting.

- Build performance dashboards and deliver regular reports to leadership with clear, actionable insights and recommendations.

Leadership & Industry Expertise:

- Lead, mentor, and upskill a high-performing performance marketing team, fostering a culture of innovation and data-driven decision-making.

- Stay ahead of emerging digital marketing trends, ad tech innovations, and algorithm changes across platforms.

- Collaborate with external agencies, vendors, and platform partners to enhance campaign performance and efficiency.

Microdrama-Specific Expertise:

- Short-form video mastery: Deep understanding of vertical video formats and user behavior across Instagram Reels, TikTok, and YouTube Shorts.

- Viral content instinct: Proven ability to identify and amplify scroll-stopping and shareable short-form content.

- Monetization acumen: Familiarity with microdrama and short-video monetization models, including subscription, ad-driven, and data-led storytelling approaches.

Key Qualifications:

- 3 to 8 years of experience in performance marketing, growth marketing, or digital acquisition, ideally within consumer tech, OTT, or short-form content platforms.

- Proven success in managing large media budgets and scaling user acquisition across global markets.

- Hands-on expertise with Google Ads, Meta Ads Manager, TikTok Ads, and leading analytics tools (e.g., Appsflyer, Adjust, Firebase, GA4).

- Strong analytical mindset with the ability to translate data into actionable growth strategies.

- Excellent communication, leadership, and stakeholder management skills.

- Prior experience in entertainment, OTT, or digital content marketing is a strong advantage.

Why Join Kuku TV:

- Be at the forefront of Indias short-form storytelling revolution.

- Work with an innovative and passionate team that values creativity, speed, and measurable outcomes.

- Lead large-scale growth initiatives with autonomy and impact.

- Competitive compensation and opportunities for professional advancement