KukuFM - Senior Growth Manager

Senior Growth Manager

Role Overview:

We're seeking a versatile creative professional who combines performance marketing expertise with compelling content creation skills.

The person will be responsible for creating and optimizing high-converting promotional content for Guru App while driving measurable growth through data-driven creative strategies.

Key Responsibilities:

Performance Marketing:

- Manage end-to-end paid media campaigns across Meta, Google, and YouTube platforms.

- Analyze creative performance data to identify winning patterns and optimize ROAS.

- Conduct systematic A/B testing of creative variations to maximize conversion rates.

- Monitor and optimize key performance metrics: CPM, CTR, CPI, LTV, and CAC.

- Collaborate with data team to build attribution models and performance dashboards.

- Design and execute creative testing frameworks to systematically improve performance.

- Manage campaign budgets and bid strategies across multiple platforms.

- Stay updated on platform algorithm changes and adjust creative strategies accordingly.

Creative Production:

- Lead AI-assisted creative production for short-form promotional videos (15-60 seconds).

- Develop frameworks to create compelling scripts with powerful opening hooks optimized for Indian audiences.

- Supervise performance-driven creative assets specifically formatted for different ad placements.

- Establish and maintain a consistent brand voice across all promotional content.

- Produce variations of high-performing creatives to combat ad fatigue.

- Collaborate with the team editors to create thumb-stopping visuals and graphics.

- Develop creative testing hypotheses based on performance insights.

Required Experience:

- 3+ years in performance marketing with a proven track record of managing - 50L+ monthly ad spend.

- 2+ years in creative content creation, preferably short-form video for mobile apps.

- Hands-on experience with Meta Ads Manager, Google Ads, and YouTube Ads platforms.

- Experience creating content for Indian audiences with an understanding of regional nuances.

- Track record of improving campaign performance through creative optimization.

- Experience with AI content creation tools (ChatGPT, Midjourney, Runway, etc.

- Portfolio demonstrating ability to create emotionally compelling, conversion-focused content.

Required Skills:

Marketing Skills:

- Advanced proficiency in Meta Ads Manager and Google Ads platforms.

- Expert knowledge of campaign optimization techniques and bid strategies.

- Strong analytical skills with the ability to derive actionable insights from data.

- Understanding of attribution models and customer journey mapping.

- Experience with creative testing frameworks and statistical significance.

- Creative Production Skills.

- Advanced proficiency with AI content creation tools and prompt engineering.

- Strong storytelling abilities with an understanding of conversion psychology.

- Ability to create thumb-stopping creative hooks in the first 3 seconds.

- Bilingual content creation skills (Hindi-English mix for Indian audiences).

- Understanding of platform-specific creative best practices (Reels vs. In-Feed vs. YouTube).

- Basic video editing skills and familiarity with creative production workflows.

Preferred Qualifications:

- Experience in EdTech, FinTech, or subscription-based mobile apps.

- Knowledge of growth marketing strategies and lifecycle marketing.

- Understanding of Indian cultural nuances across different states and demographics.

- Experience with marketing automation tools and customer segmentation.

- Familiarity with creative asset management and version control systems.

What We Offer:

- Opportunity to work with cutting-edge AI tools while building India's leading learning platform.

- Direct impact on business growth through both creative and performance optimization.

- A collaborative environment where creative meets data-driven decision making.

- Competitive compensation with performance-based incentives.

- Learning budget for staying updated with the latest marketing and AI trends.