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Kuku FM Reviews by Employees

Video Editor

Creative Producer

About Us : We are an audiobook platform, who created audiobooks, stories and courses in more than 7 Indian languages for the users of Bharat. Founded in 2018 by former IITians and Toppr executives Lal Chand Bisu, Vinod Meena, and Vikas Goyal. It is a curated platform where users, most of whom hail from Tier II and III cities, create audio content in Hindi, English, Marathi, Gujarati, and Tamil, among other regional languages. Kuku FM hosts 150,000 hours of content across audiobooks, stories, book summaries, courses, and podcasts on its platform, covering a wide range of genres from fiction and nonfiction audiobooks, self-help education titles, entertainment, news, mythology, spirituality, learning and inspirations, stories, poems, and even jingles. What we have achieved so far : - With over 2.5M active paid users on the platform we are currently available in 7+ Indian languages for the users of Bharat. In our journey, we aim to get deeper into the users and expand in further languages of the county. - With the last funding raised $25 million in Series C funding led by the Nandan Nilekani-founded Fundamentum Partnership and International Finance Corporation, we have secured a total of $70.9 million since its inception in 2018. - We are pioneering a new category for audio content by bringing premium, unique, and immersive digital audio experiences to our users. We have seen an unprecedented consumption of audio content amongst users in our country with 70 percent of users coming from Tier II cities. We are excited to witness the evolution of this genre About the Role: The growth team at Kuku FM is expanding. We are looking for a marketing expert to join our team and own all things Performance marketing. Your expertise is performance-driven social media advertising but you will thrive better if you also want to play around with Content, Creative Production, and most importantly numbers! Key Responsibilities : - Using expertise in Google/Meta App Marketing Campaigns to create and implement high-impact performance marketing strategy to drive business goals of various sub-business units - Manage and steer large, high-scale monthly Performance Marketing budgets - Build the consumer renewal funnel to forecast, monitor, and achieve conversion via paid marketing channels - Acquire returning customers with efficient CAC in line with budgets and targets - Day-to-day campaign management and execution tactics based on performance to maximize return on ad spend and reporting the same data. - Develop, implement and refine retention marketing strategy to drive cross-sell/upsell - Gather market insights & do competition bench-marking - Work closely with the Creative team on creative optimization and the Analytics team to draw actionable insights - Collaborate with Content teams to develop relevant content for your campaigns - Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness across content, creativity, etc. - Ensure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, and ROI tracking for all our campaigns - Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots - In-depth understanding & hands-on experience in running ads across major digital platforms. Must-Have : - Fluent in Tamil language - read, write, speak - 2+ years of hands-on experience with Google/FB Ads Manager. At least 1+ yrs running App-based UAC campaigns. - You have an innate understanding of how app campaigns, event-based targeting, and retargeting campaigns work - In-depth understanding of conversions, and how they affect the overall outcome of the platform - A/B testing and experimentation setups can offer pointed insights on targeting, messaging, and creatives! - You must be able to infer insights from multiple campaigns and offer strategies that can work at scale. - Extremely proactive and ownership-driven, great communication skills are a must. Domain Expertise : - Facebook Ads Manager - Google (Search, Display, Discovery etc.) - Google Analytics - Google Trends - Singular, Firebase, Clevertap, MoEngage

Bangalore

Kuku FM - Manager - Performance/Digital Marketing - Tamil language 

Job Description for Kuku FM - Manager - Performance/Digital Marketing - Tamil language  in Kuku FM in  Bangalore for (2-8) years of experience. Apply Now!