KreditBee is one of India's leading digital lending platforms and a rapidly growing NBFC providing fast and convenient personal loans to millions of customers. With a strong focus on technology, data,and customer experience, KreditBee is transforming access to credit for India's young professionals and underserved segments.

We are looking for an SEO Specialist / SEO Lead who can drive organic growth across search engines and AI powered discovery platforms. The ideal candidate will have strong expertise in technical SEO, content SEO, AI search optimization (GEO/AEO), and organic growth strategy to improve KreditBee's visibility across Google Search, AI Overviews, ChatGPT, Perplexity, Gemini, and other emerging AI search platforms.

Why Join KreditBee?

- Work with one of India's fastest growing NBFCs

- Opportunity to lead next generation SEO including AI search

- High impact role driving millions of organic users

- Collaborate with strong product, data, and growth teams

Role Overview:

The SEO Specialist / Lead will be responsible for driving organic traffic, improving search visibility, and building KreditBee's authority across search engines and AI discovery platforms. This role requires deep expertise in technical SEO, structured data, AI search optimization, and financial content strategy.

You will work closely with product, engineering, content, and growth teams to ensure KreditBee dominates organic search across personal loans, instant loans, financial education, and lending related queries.

Key Responsibilities

SEO Strategy and Organic Growth:

- Develop and execute a comprehensive SEO strategy to drive organic growth for KreditBee

- Identify high value personal loan, financial services, and credit related keywords

- Build scalable SEO roadmaps aligned with growth targets

- Continuously optimize KreditBee's search presence across Google, Bing, and AI powered search engines

Technical SEO:

- Conduct comprehensive technical SEO audits of the KreditBee website

- Improve site architecture, crawlability, and indexability

- Optimize Core Web Vitals, page speed, internal linking, URL structures, canonicalization, and crawl budgets

- Implement schema markup and structured data for financial products and FAQs

- Work closely with engineering to deploy SEO friendly product and landing pages

Content SEO and Topical Authority:

- Build a topical authority strategy around personal loans, instant loans, credit score, financial planning, and loan eligibility

- Partner with the content team to produce SEO optimized financial content

- Create pillar pages, topic clusters, and programmatic SEO pages

- Optimize existing content for better rankings and SERP features

AI Search Optimization (GEO - Generative Engine Optimization):

- Optimize KreditBee content to appear in AI generated answers from platforms such as ChatGPT, Perplexity, Google AI Overviews, and Gemini

- Ensure KreditBee is cited as a trusted source in AI generated financial answers

- Structure content for LLM readability and AI extraction

- Implement entity based SEO strategies to improve AI discoverability

Answer Engine Optimization (AEO):

- Optimize KreditBee pages for featured snippets, People Also Ask, and answer engines

- Build FAQ structures and schema to improve answer visibility

- Design content specifically for direct answer queries related to loans and credit

- Improve KreditBee's presence in zero click search results

App Store Optimization (ASO):

- Optimize KreditBee's mobile app presence on platforms such as the Google Play Store and Apple App Store to improve organic app installs

- Conduct keyword research for app listings, optimize app titles, descriptions, and metadata

- Improve app discoverability through better ratings, reviews strategy, and conversion optimization on store listings

- Collaborate with product and growth teams to improve app visibility for personal loan related searches within app marketplaces

Analytics and Performance Tracking:

- Track SEO performance using tools such as Google Search Console, GA4, Ahrefs or SEMrush, and Screaming Frog

- Monitor keyword rankings, organic traffic, conversions from organic search, and AI search mentions

- Build dashboards to measure SEO ROI and the impact of organic traffic on loan acquisition

Required Skills and Qualifications

Experience:

- 4 to 8 years of experience in SEO or organic growth roles

- Experience working with high scale consumer platforms or fintech companies preferred

- Proven success in driving organic traffic growth and improving search rankings

Core SEO Skills:

- Technical SEO

- On page optimization

- Keyword research and clustering

- Internal linking strategies

- Link building strategies

- Structured data and schema implementation

AI and Emerging Search Skills:

- Understanding of Generative Engine Optimization (GEO)

- Knowledge of Answer Engine Optimization (AEO)

- Experience optimizing for AI search results and AI assistants

- Ability to structure content for LLM discoverability

Tools and Platforms

- Google Search Console

- GA4

- Ahrefs or SEMrush

- Screaming Frog

Preferred Qualifications:

- Experience in fintech, lending, banking, or NBFC industries

- Strong understanding of financial search intent

- Experience working with product and engineering teams

- Familiarity with AI driven content optimization tools