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KreditBee is India's largest fintech lending platform with a current monthly disbursement of over - 2200 Crores. It has 70 Million+ downloads on Google Play Store and over 85 Lakh unique loan customers. It offers various financial services digitally including but not limited to Personal Loans, Business Loans, Loan against property (LAP), DigiGold investment, Insurance, Credit Score Report, and Expense Tracker. The group entity has an in-house RBI registered NBFC, and is currently Series-D funded with marquee investors like Premji Invest, Advent International, Motilal Oswal Private Equity, MUFG and TPG-backed NewQuest, among others. CRM Manager would be part of our Marketing Team and would lead a team of campaign executives and collaborate with the creative & content team based on requirements. Key Responsibilities: - Lead the CRM marketing strategy, including end-to-end execution across various channels (SMS, WhatsApp, Push Notifications, RCS, Email, OBD, IVR etc), segmentation, testing, and continual evaluation for improvements. - Identify metrics and analyze campaign performance by setting benchmark on various cohorts - Expertise in A/B test as well as other impactful testing methods - Identify cohorts and plan campaigns to improve extractions - Working with Product Owners to calendarize communications across cohorts - Proficiency in marketing automation, including email marketing, push notifications, In-App Notifications, and SMS - Experience in Clevertap/Moenegage is required - Experimenting personalised contents for users and scaling up the successful ones - Streamlining operations by setting up processes and automating task - Drive Business impact by identifying key levers through campaigns/new initiatives Disclaimer: This job description is intended to outline the general nature and key responsibilities of the position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The responsibilities and qualifications described may be subject to change, and other duties may be assigned as needed. Employment is at-will, meaning the employee or the employer may terminate the employment relationship at any time, with or without cause, and with or without notice. Data Utilization Disclaimer: By applying for this position, you acknowledge and agree that any personal data you provide may be used for recruitment and employment purposes. The data collected will be stored and processed in accordance with our privacy policy and applicable data protection laws. Your information will only be shared with relevant internal stakeholders and will not be disclosed to third parties without your consent, unless required by law.

Bangalore

Kreditbee - Campaign Manager - CRM 

Job Description for Kreditbee - Campaign Manager - CRM  in KrazyBee in  Bangalore for (3-8) years of experience. Apply Now!

Kreditbee - Campaign Manager - CRM  | iimjobs.com