Kreditbee - Campaign Manager

Description:

We are looking for a highly analytical, creative, and performance-driven Campaign Manager to plan, execute, and optimize marketing campaigns across digital and offline channels. The ideal candidate will own end-to-end campaign management, drive user acquisition, improve customer engagement, and contribute to overall revenue growth.

Key Responsibilities:

Campaign Planning & Strategy:

- Develop and execute integrated marketing campaigns across digital platforms (Meta, Google, Programmatic, Affiliates, CRM, etc.).

- Build campaign strategies aligned with business goals, product roadmaps, and user lifecycle stages.

- Conduct competitive benchmarking and audience research to identify opportunities.

Execution & Optimization:

- Manage daily campaign execution including setup, targeting, budgets, and pacing.

- Monitor campaign performance and optimize for KPIs such as CAC, ROAS, conversions, approvals, and disbursals.

- Collaborate with creative teams to build high-performing ad copies, visuals, and communication flows.

- Run A/B tests for creatives, audience segments, and landing pages.

Data, Reporting & Insights:

- Analyze campaign data, derive insights, and recommend improvements.

- Prepare weekly/monthly performance dashboards and present results to internal stakeholders.

- Track attribution and customer journey using tools such as GA4, AppsFlyer, Branch, or other MMPs.

Cross-functional Collaboration:

- Work closely with Product, Growth, CRM, Business, Design, and Analytics teams.

- Coordinate with external agencies, partners, and ad networks for execution and scaling.

Compliance & Brand Integrity:

- Ensure campaigns follow regulatory guidelines relevant to fintech and lending.

- Maintain brand consistency across communication and creatives.

Requirements:

- Bachelors degree in Marketing, Business, or related field (MBA preferred).

- 2-6 years of experience in digital campaign management, preferably in fintech, BFSI, consumer apps, or startups.

- Strong understanding of paid media platforms (Meta Ads Manager, Google Ads, DSPs), CRM channels (SMS, email, push), and affiliate ecosystems.

- Proficiency in analytics tools (Google Analytics, MMPs), Excel, and dashboards.

- Excellent communication, stakeholder management, and project coordination skills.

- Ability to work in a fast-paced, data-driven environment.

Good to Have:

- Experience with performance marketing for lending or high-velocity user funnels.

- Knowledge of user segmentation, cohort analysis, and funnel optimization.

- Understanding of compliance requirements in digital lending.