KreditBee is one of India's leading digital lending platforms focused on providing fast and convenient financial solutions to young professionals. With millions of customers across India, KreditBee leverages technology, data science, and alternative data to offer a range of credit products and financial services.As we continue to expand our ecosystem, we are looking to build strong customer monetisation channels through strategic partnerships, enabling our customers to access additional financial products such as credit cards from partner institutions.

Role Overview

We are looking for a highly entrepreneurial and product-oriented professional to drive customer monetisation through credit card lead generation partnerships.

This role will be responsible for building and scaling a revenue stream by partnering with banks, NBFCs, and fintech companies, where KreditBee's existing customer base is leveraged for credit card acquisition programs. The role will have end-to-end ownership of the business P&L, including partner onboarding, product integrations, campaign optimisation, and revenue realisation.

Key Responsibilities

1. Business Ownership P&L Management

- Own the end-to-end monetisation P&L for credit card lead generation from

- KreditBee's customer base.Define revenue targets, cost structures, and profitability metrics.

- Track and optimise conversion funnels, partner payouts, and monetisation yields.

2. Partnerships & Ecosystem Development

- Identify and onboard banks, NBFCs, and fintech partners for credit card distribution. Structure commercial models such as CPL, CPA, revenue share, and hybrid structures.Manage ongoing relationships with partner institutions to maximise revenue and performance.

3. Product-Led Monetisation

- Work closely with product, engineering, and data teams to build scalable lead- generation solutions within the KreditBee app ecosystem.Design product journeys for customer discovery, eligibility, and lead transfer.Drive experimentation and optimisation through A/B testing and user journey improvements.

4. Customer Analytics &Targeting

- Leverage KreditBee's rich customer data to identify high-intent segments for credit card cross-sell. Work with data teams to build targeting models, eligibility filters, and campaign strategies. Monitor performance metrics including CTR, lead quality, approval rate, and revenue per user.

5. Campaign & Growth Management

- Launch and optimise in-app campaigns, notifications, and cross-sell journeys.

- Continuously refine lead generation strategies to maximise conversion rates and monetisation efficiency.

6. Compliance & Risk Alignment

- Ensure that partner integrations and lead-sharing mechanisms adhere to data privacy, compliance, and regulatory guidelines. Coordinate with internal risk, legal, and compliance teams.

Key Success Metrics

- Revenue generated from credit card lead monetisation

- Revenue per customer / per lead

- Lead-to-approval conversion rates

- Partner acquisition and performance

- Product journey conversion improvements

Desired Candidate Profile

Experience:

- 3-6 years of experience in fintech, digital lending, credit cards, partnerships, or product-led growth roles.

- Experience in credit card partnerships, affiliate programs, or financial product distribution is highly preferred.

- Exposure to product management or product-led growth will be a strong advantage.

Skills

- Strong commercial and P&L ownership mindset

- Experience in partnerships, BD, or monetisation strategy

- Ability to work with product and engineering teams on integrations

- Strong analytical and data-driven decision-making skills

- Excellent stakeholder management and negotiation abilities

Education

- Bachelor's degree in Engineering, Business, Economics, or related field

- MBA preferred but not mandatory

Why Join KreditBee

- Opportunity to build a new monetisation engine at scale

- Work with a large and engaged fintech customer base

- High ownership role with direct revenue impact

- Exposure to product, partnerships, and growth strategy

Disclaimer:

This job description is intended to outline the general nature and key responsibilities of the position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The responsibilities and qualifications described may be subject to change, and other duties may be assigned as needed. Employment is at-will, meaning the employee or the employer may terminate the employment relationship at any time, with or without cause, and with or without notice.

Data Utilization Disclaimer:

By applying for this position, you acknowledge and agree that any personal data you provide may be used for recruitment and employment purposes. The data collected will be stored and processed in accordance with our privacy policy and applicable data protection laws. Your information will only be shared with relevant internal stakeholders and will not be disclosed to third parties without your consent, unless required by law.