KRBL - General Manager - Sales Excellence & GTM

Role Overview:

The General Manager - Sales Excellence & GTM will be the strategic architect of KRBL's next-generation sales ecosystem, driving transformation across route-to-market design, sales capability building, and trade marketing excellence.

As KRBL transitions into a multi-brand, multi-category FMCG organization, this role will be pivotal in institutionalizing sales excellence frameworks, embedding data-driven decision-making, and ensuring commercial discipline and execution superiority across General Trade and emerging channels.

Key Responsibility Areas:

1. Go-To-Market (GTM) Strategy

2. Sales Capability Building

3. Trade Marketing & Channel Development

4. Sales Development & Distribution Expansion

Key Competencies:

- Strategic GTM & Sales Transformation Leadership

- Strong Commercial Acumen & Financial Discipline

- Advanced Analytical & Technology Orientation (SFA, DMS, BI tools)

- Capability Building & Organization Development Expertise

- Cross-Functional Influence & Stakeholder Management

- Execution Excellence & Results Orientation

- Strong Communication, Negotiation & People Leadership Skills