KRBL - Assistant General Manager - Shopper Marketing

AGM - Shopper Marketing

Job Description:

- Overall more than 6 years of experience with minimum 4 years of experience in Shopper Marketing role and leading the performance marketing

- Good understanding of creating an annual operating plan with channels

- Experience in key account management in E-commerce domain would be an advantage.

- Very strong with data analysis

- Implement media goals, Reach, ROI/RoAS & other metrics that tie in with category goals and account strategy

- Planning monthly promo for all Ecommerce chains nationally focusing on competition trends, historical spends and business requirements

- Closing annual Activation calendars for all Customers for all E-commerce channels

- Driving bottom-line for Ecommerce channels by optimizing pricing, spends and discounts.

- Designing ecommerce strategy and aligning channel priorities with leadership team

- Planning Marketing, category development & Campaign activity to drive business i.e. budget, right product mix, increase market share

- Analyse sales, consumer, shopper and competitions insight to understand performance of brands/category to respond to the changing market dynamics

- Build focus brands / NPIs by ensuring the right media mix / investments to get the flywheel moving

- Create the playbook for new launches and events by driving both performance and content specific to each account

- Jointly own the Platform Business with KAMs

- Understand the platforms and be up to date with evolving store formats (Assets/UI/UX changes etc.) and interventions

- Be up to date with latest tools and technologies available in the market to maximize performance