- KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences.

- At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community.

- The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile.

- These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country.

- With a focus on India, KRAFTON is dedicated to nurturing the gaming and start-up ecosystem.

- In line with this commitment, KRAFTON initiated the KRAFTON India Gaming Incubator (KIGI) in October 2023.

- KIGI aims to support 6-10 teams annually with program durations ranging from six months to one year.

- Additionally, KRAFTON India has invested over $150 million in the Indian market in the past two years and has committed an additional $150 million to the Indian start-up ecosystem over the next three years.

- The Lead Marketing Manager will play a key role in building awareness and desire for our platform among game developers and players.

- This position involves leading marketing and user acquisition efforts, ensuring robust growth for our platform.

- It is ideal for a seasoned professional with a deep understanding of performance marketing, brand management, PR management, and communication strategies.

- This position serves as the leader of the marketing team and holds full responsibility for the performance of the marketing team.

Marketing Leadership:.

- Develop and execute marketing strategies to promote the platform to both developers and players.

- Design campaigns that effectively build the platform's brand and drive user engagement.

User Acquisition:.

- Lead user acquisition initiatives to grow the platform's user base, focusing on performance-driven campaigns.

- Identify and optimize acquisition channels to achieve scalable growth.

Developer Engagement:.

- Build awareness and desire among game developers to onboard their games onto the platform.

- Collaborate with internal teams to create resources and campaigns that resonate with the developer community.

Brand Management:.

- Develop and maintain a strong, consistent brand identity for the Platform.

- Ensure all communications align with the company's values and branding guidelines.

Public Relations and Communication Strategy:.

- Manage PR activities to elevate the platform's visibility and reputation in the industry.

- Craft and deliver clear, compelling messages across various communication channels.

Performance Analysis:.

- Track and analyze the effectiveness of marketing campaigns, acquisition strategies, and PR efforts.

- Use data-driven insights to refine and improve ongoing and future initiatives.

Cross-Functional Collaboration:.

- Work closely with the product, development, and operations teams to align marketing strategies with overall platform goals.

- Partner with external agencies and vendors to execute campaigns effectively.

- Minimum of 7 years of work experience in performance marketing, brand management, PR, or a related field.

- Proven track record of driving user acquisition and platform growth in a competitive market.

- Strong analytical skills with the ability to derive actionable insights from marketing data.

- Excellent communication, leadership, and collaboration skills.

- Passion for gaming and a deep understanding of the gaming industry.