Company Overview:

KR Pulp & Papers Ltd. is a prominent player in the paper manufacturing industry, specializing in the production and distribution of high-quality paper products. We cater to a diverse range of sectors, including packaging, printing, and publishing, serving a large customer base across India. We are now expanding into the fertilizer industry with Nana Fertilizer, aiming to replicate our success through strategic B2B sales and marketing initiatives.

Role Overview:

The B2B Head - Sales & Marketing for Nana Fertilizer will spearhead the development and execution of comprehensive sales and marketing strategies to establish and grow our presence in the fertilizer market. This role involves identifying key market segments, building strong relationships with institutional clients, and leading a team to achieve ambitious sales targets. The incumbent will work closely with the senior management team to align sales and marketing efforts with the overall business objectives, driving revenue growth and market share expansion.

Key Responsibilities:

- Develop and implement a robust B2B sales and marketing strategy to penetrate the fertilizer market and achieve targeted sales volumes.

- Identify and cultivate relationships with key institutional clients, including agricultural cooperatives, government agencies, and large-scale farming operations, to secure significant contracts.

- Lead, mentor, and motivate a high-performing sales and marketing team, providing guidance and support to achieve individual and team goals.

- Conduct thorough market research and competitive analysis to identify opportunities for growth and differentiation.

- Oversee the development of marketing materials, promotional campaigns, and sales presentations to effectively communicate the value proposition of Nana Fertilizer products.

- Monitor sales performance, analyze market trends, and provide regular reports to senior management, recommending adjustments to strategy as needed.

- Manage the sales budget effectively, ensuring optimal allocation of resources to maximize ROI.

Required Skillset:

- Demonstrated ability to develop and execute successful B2B sales and marketing strategies in the fertilizer or related agricultural industry.

- Exceptional interpersonal and communication skills, with the ability to build rapport and influence key decision-makers.

- Proven leadership skills, with a track record of building and managing high-performing sales teams.

- Strong analytical and problem-solving skills, with the ability to interpret market data and identify opportunities for growth.

- Deep understanding of the fertilizer market, including product knowledge, distribution channels, and competitive landscape.

- Bachelor's degree/PG in Agriculture, Business Administration, Marketing, or a related field. An MBA is preferred.