Sales & Marketing Head - Fertilizer Business Unit

Company Overview:

KR Pulp & Papers Ltd. is a distinguished leader in the paper and pulp industry, renowned for its commitment to sustainable practices and extensive market presence. Building on a strong foundation of operational excellence and robust distribution capabilities, the company is strategically expanding its footprint into the agricultural sector with a dedicated fertilizer business unit. This new venture aims to leverage the company's industrial strength to deliver high-quality agricultural inputs, thereby enhancing farming efficiency and productivity across India. The company is poised to become a significant player in the fertilizer market, driven by innovation and a deep understanding of agricultural needs.

Role Overview:

As the Sales & Marketing Head for our Fertilizer Business Unit, you will be instrumental in establishing and scaling our presence in the Indian agricultural market. This pivotal role involves crafting and executing comprehensive B2B sales and marketing strategies, driving market penetration, and achieving ambitious revenue targets. You will lead a high-performing team, cultivate strong relationships with distributors, dealers, and key institutional buyers, and ensure the effective positioning of our fertilizer products. Your day-to-day responsibilities will span market analysis, product launch planning, channel development, and brand building, directly impacting our market share and profitability within the competitive fertilizer landscape.

Key Responsibilities:

- Develop and implement robust B2B sales and marketing strategies to achieve aggressive growth targets for the fertilizer business unit across India.

- Lead, mentor, and expand a high-performing sales and marketing team, fostering a culture of accountability, innovation, and customer-centricity.

- Establish and nurture strong relationships with key channel partners, including distributors, dealers, and institutional clients, to optimize market reach and product availability.

- Drive market intelligence activities, including competitive analysis and consumer insights, to identify new opportunities and inform product development and pricing strategies.

- Oversee the entire product lifecycle from launch to market maturity, ensuring effective positioning, branding, and promotional activities.

- Manage the P&L for the fertilizer business unit, ensuring optimal resource allocation, cost control, and profitability.

- Develop and execute effective demand generation programs and promotional campaigns tailored for the agricultural sector.

- Ensure compliance with all regulatory requirements and industry standards pertaining to fertilizer sales and distribution.

Required Skillset:

- Minimum of 15-23 years of progressive experience in B2B Sales and Marketing leadership roles within the fertilizer, agro-chemical, or allied agricultural inputs industry.

- Proven track record of successfully building and scaling sales and distribution networks across diverse geographies in India.

- Exceptional strategic thinking and analytical abilities, with a strong understanding of market dynamics and competitive landscapes in the agricultural sector.

- Demonstrated leadership capabilities, with experience in managing large teams and driving performance through effective coaching and development.

- Strong negotiation, communication, and interpersonal skills, capable of engaging effectively with stakeholders at all levels.

- Proficiency in P&L management, budgeting, and financial forecasting for a business unit.

- Adaptability to operate effectively in a multi-location, pan-India operational environment, requiring frequent travel.

- A Bachelor's degree in Agriculture, Business Administration, or a related field is essential; an MBA from a premier institution is highly preferred.