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In this role, you: - You will be responsible for feeding into and implementing and managing the UK member firm's overall digital marketing strategy across web, social &amp; email - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Plan and execute all digital marketing activities including SEO/SEM, marketing database, email, social media, marketing automation and website management. - Design, build and maintain our social media presence including the end to end tracking of performance - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) and look for trends to improve. - Work with UK based senior leadership teams to understand requirement and develop strategic plans and implement the same - Be able to evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Identify trends and insights, and recommend improvements to optimize spend and performance based on the insights - Plan, schedule, manage and coordinate all execution - through external agencies or internal teams - Understand how the data is passing between systems for campaigns to build efficiencies in the way we work and the percentage of work we can automate. - Ability to review and manage content and maintain content on all collaboration platforms and repositories - Manage a large team of digital marketing experts with varied experience - Ensure access to updated marketing content and tools for team members - Understand the KPMG brand guidelines and review and create material accordingly - Since the role supports the UK member firm, work across time zones and be open to shifts Additionally, on the Quality Assurance side, you will: - Work closely across teams to ensure consistency and quality of work delivered - Devise and develop quality procedures, standards and specifications, SOPs and process flows - Review the deliverables and ensure high quality output and customized client solutions. Job Requirements Mandatory Skills - Must have 8-10 years of high-quality experience in Digital Marketing &amp; communications, integrated marketing or digital advertising - Strong understanding of 360-degree communications (traditional, digital, campaign automation, social media, web, HTML, email marketing) - Demonstrable experience in leading and managing SEO/SEM, Web publishing, marketing database, email deployment, social media marketing and display advertising campaigns - Ability to build and implement digital marketing strategies, across all target groups and tactics. Highly creative with experience in identifying target audiences and delivering compelling digital experiences. - In-depth understanding of digital communication, interactive media and social media platforms - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience with A/B and multivariate experiments - Working knowledge of Adobe product suite like AEM, HTML, CSS, and JavaScript development and constraints - Experience in optimizing campaign journeys, channels and automation. - Experience in managing digital communications in the B2B segment, Big 4 experience will be an added advantage - Sharp executive presence and client management skills - Ability to work under pressure - handle crunched timelines, turnaround swiftly and be adaptive to a dynamic environment - Ability to prioritize and plan efficiently when dealing with multiple requests and stakeholder changes /feedback /suggestions - Project-management and service delivery approach - Experience in Global stakeholder management and cross-cultural experience will be an added advantage.

Delhi NCR

 KPMG - Manager - Digital Marketing 

Job Description for  KPMG - Manager - Digital Marketing  in iGate in  Delhi NCR for (8-10) years of experience. Apply Now!

KPMG - Manager - Digital Marketing  | iimjobs.com