Kotak Mahindra Bank - Head - AI Driven Marketing Systems - AURA

Role Title: Head - AURA - AI Driven Marketing Systems

Department: Marketing

Reporting To: Head of Marketing

Location: Mumbai

Role Overview:

The Head of AURA will lead the marketing ownership of AURA - an AI-powered marketing operating system designed to unify strategy, insights, creative, media, and performance into a single agentic framework.

This role anchors AURA within the marketing organization, ensuring it enhances decision-making, execution, and effectiveness across all marketing functions. The role works in close partnership with a dedicated technology leader and engineering team, translating marketing needs into scalable AI-enabled systems and driving organization-wide adoption.

Key Responsibilities:

Strategic Ownership:

- Define and drive the marketing vision and roadmap for AURA

- Align AURA capabilities with business and marketing objectives

- Identify opportunities where AI can improve marketing impact and efficiency

Cross-Functional Integration:

- Integrate AURA into brand, media, performance, analytics, and creative workflows

- Partner with functional leaders to embed AURA into daily operations

- Act as the central orchestrator across marketing teams

Marketing Systems & Frameworks:

- Develop scalable frameworks linking insights, planning, execution, and measurement

- Ensure AURA reflects best-in-class marketing processes and practices

- Translate marketing requirements into clear product briefs for tech teams

Change Management & Adoption:

- Lead adoption of AI-driven workflows across the marketing organization

- Build training and enablement programs for teams

- Drive cultural transformation toward data- and AI-augmented decision-making

Governance & Performance:

- Establish operating models and governance structures for AURA

- Define KPIs and measure system effectiveness

- Continuously optimize performance and impact

Candidate Profile:

- 10 to 15 years of experience across multiple marketing disciplines (brand, media, performance, analytics, or marketing operations)

- Proven experience leading cross-functional or transformation initiatives

- Strong systems thinking and ability to design scalable operating frameworks

- Working knowledge of marketing technology ecosystems and AI applications

- Ability to collaborate effectively with technical and product teams

- Strong stakeholder management and leadership skills

- Strategic mindset with strong execution capability

What Success Looks Like:

- AURA is embedded in core marketing workflows

- Increased marketing effectiveness and measurable business outcomes

- High adoption and engagement across teams

- A scalable AI-enabled marketing operating model

- This is a foundational leadership role shaping the future of AI-native marketing within the organization.