KollegeApply - Subject Matter Expert - Content & SEO

About the Role:

We are looking for a passionate and knowledgeable Subject Matter Expert (Content & SEO) to join our dynamic content team. The ideal candidate should have a strong grasp of SEO strategies, keyword research, and content optimization techniques, along with the ability to create and refine high-quality, engaging, and informative content for our education-based platform.

Key Responsibilities:

- Develop, review, and optimize content for websites, blogs, and other digital platforms to improve search visibility and engagement.

- Conduct keyword research and competitor analysis to identify new content opportunities.

- Collaborate with writers and editors to ensure SEO best practices are implemented in all content.

- Monitor content performance and provide actionable insights to improve ranking and organic traffic.

- Ensure content accuracy, consistency, and alignment with brand voice and audience needs.

- Stay updated with the latest SEO trends, algorithm changes, and content marketing best practices.

- Work closely with the marketing and product teams to align SEO content strategy with business goals.

Required Skills & Qualifications:

- 1-2 years of experience in SEO content creation, optimization, or related domains.

- Strong understanding of on-page and off-page SEO, keyword research tools (Ahrefs, SEMrush, Google Keyword Planner, etc.), and Google Analytics.

- Excellent command of written English and attention to detail.

- Ability to manage multiple projects and meet deadlines.

- Knowledge of education or career-related content will be an added advantage.

What We Offer:

- A collaborative and creative work environment.

- Opportunity to work on impactful content in the higher education domain.

- Competitive compensation based on experience and performance.

- Learning and growth opportunities within a fast-evolving digital team.