KollegeApply - Senior Google Ads Manager

Description:

About the Role:

- Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Shopping, App Campaigns) for maximum ROI.

- Own end-to-end campaign management: audience research, media planning, budget allocation, ad creation, A/B testing, optimization.

- Monitor daily performance metrics, identify trends/issues, and proactively optimize campaigns.

- Collaborate with the creative team to brief and review ad copies, banners, and video assets tailored for campaigns.

- Conduct keyword research, competitor analysis, and customer segmentation to improve targeting.

- Build detailed reports and dashboards to communicate campaign performance and actionable insights.

- Manage large monthly ad budgets efficiently while maintaining CPA/ROAS targets.

- Stay updated on Google Ads platform changes, beta features, and industry best practices.

- Work closely with analytics and product teams to track attribution, pixel integrations, and conversion rate optimization.

- Lead experiments across bidding strategies, audience segments, and creative formats to unlock growth.

- Train and mentor junior team members (if applicable).

Requirements:

- 4+ years hands-on experience managing Google Ads campaigns with strong results.

- Expertise in Performance Marketing KPIs (ROAS, CPA, CTR, Quality Score, Conversion Rate).

- Deep understanding of campaign structuring, bidding strategies (manual, tROAS, tCPA, Max Conversions, etc.).

- Experience with Google Analytics, Google Tag Manager, Looker Studio (or similar reporting tools).

- Familiarity with audience strategies: remarketing, customer match lists, in-market, custom intent audiences.

- Strong analytical and Excel/Sheets skills ability to derive insights from data.

- Google Ads Certification(s) preferred.

- Experience in e-commerce, fintech, edtech, SaaS, or high-growth startup environments is a strong plus.

- Excellent communication skills to collaborate cross-functionally.

- Self-starter, growth-oriented, and passionate about performance marketing.
Good to Have:

- Experience with other paid channels (Meta Ads, LinkedIn, Programmatic) is a bonus.

- Familiarity with CRO (Conversion Rate Optimization) tools like Hotjar, VWO, etc.

- Basic knowledge of HTML/CSS for troubleshooting tags and pixels.

Benefits:

- Competitive salary and performance incentives

- Health insurance coverage

- Opportunity to work with a fast-paced and ambitious marketing team

- Learning and development budget for certifications and courses