KollegeApply - Senior Content Manager

Description:

About the job

Job Description: Content Manager

Company: KollegeApply

Department: Content & SEO

Experience: 4-7 Years (EdTech preferred)

Location: On-site

Role Overview

We are seeking a Content Manager to lead the planning, creation, optimization, and performance of website content across Exams, Colleges, Courses, Admissions, Scholarships & Careers.

The ideal candidate will manage a team, ensure accuracy and compliance, and drive organic growth and lead conversions through structured and SEO-consistent content.

Key Responsibilities

- Build and manage content strategy aligned with student journeys & business goals.

- Lead a team of writers/editors to publish high-quality, timely education content.

- Drive SEO-first practices: Keyword research, On-page optimization, Structuring content.

- Maintain content governance: accuracy, fact verification, and compliance with authorities like NTA, UGC, AICTE, NCERT, State Councils.

- Develop and execute content calendar around admission cycles & exam timelines.

- Plan periodic content refresh and fix performance gaps using analytics.

- Collaborate with design, SEO, product and teams to enhance user pathways.

- Ensure proper interlinking, schema usage, and content formatting for rankings.

- Manage and optimize CTAs and conversion-driven content modules to boost lead generation.

- Provide weekly dashboards on traffic, rankings, engagement & conversions.

KPIs / Success Metrics

- Organic Traffic Growth (MoM, YoY)

- Improvement in keyword rankings for competitive categories

- Engagement scores - Time on Page, Scroll Depth, Bounce Rate

- Lead Generation through conversion CTAs

- Content delivery efficiency - Quality & TAT adherence

- Content accuracy and zero compliance errors

Required Skills & Competencies

- Strong knowledge of Higher Education, Exams, Admissions & Career content

- Expertise in SEO tools - GA4, GSC, Ahrefs/SEMrush, ScreamingFrog

- CMS handling experience with large-scale content operations

- Excellent research, editing & proofreading skills

- Strong stakeholder and team management ability

- Data-first mindset - ability to extract insights & act quickly

- Comfort working in fast-paced academic cycles

Preferred Background

- EdTech platform experience (e.g. Shiksha, Collegedunia, Careers360, Aglasem)

- Managed structured content across thousands of content pages

- Experience in growing a websites organic footprint at scale

Ideal Candidate Qualities

- Obsessed with student success and credible information delivery

- Strong planner with decisive leadership skills

- Able to balance quality + speed + performance