Job Title: SEO Manager.

Location: Gurugram.

Experience: 3+ Years.

Company: Kollegeapply.

Website: www.kollegeapply.com.

KollegeApply is an AI-powered platform helping students discover, compare, and apply to colleges and universities worldwide.

We serve program pages, exam & scholarship content, and guided application workflows that convert discovery into applications.

Role Overview

- Own end-to-end organic growth: from technical SEO foundations and scalable content systems to authority building and conversion.

- You'll partner with Content, Product, and Engineering to 10x qualified organic traffic and applications.

Strategy & Planning:

- Build the quarterly SEO roadmap aligned to admissions cycles (UG/PG intakes, exams, scholarships).

- Define keyword universe (non-brand + brand), topic clusters, and internal linking architecture.

Technical SEO:

- Lead audits (CWV, crawl depth, orphan pages, log-file insights, faceted navigation, hreflang).

- Own schema (College/Organisation, Course, FAQ, HowTo, Breadcrumb), sitemaps, robots, and canonicals.

- Work with devs on Core Web Vitals, page speed budgets, lazy loading, and indexation controls.

Content & Programmatic:

- Brief and QA scalable templates for colleges, courses, exams, scholarships, and comparisons.

- Create guidelines for E-E-A-T, fact-checking, and safe use of AI-assisted content.

- Improve CTR via titles/meta tests; run ongoing on-page experiments at scale.

Authority & Digital PR:

- Build high-quality backlinks (edu/academic, gov, media) through content partnerships and PR.

- Manage outreach calendar; maintain clean anchor and link velocity.

Analytics & Reporting:

- Ship weekly dashboards; track keyword ranks, SERP features, CTR, CVR to lead/application.

- Translate insights into backlog items; prioritise by impact/effort.

Must-haves:

- Proven wins growing non-brand traffic at scale (multi-thousand URL sites).

- Deep hands-on with GSC, GA4, Screaming Frog, and Ahrefs/Semrush.

- Strong technical SEO (CWV, rendering, canonicals, hreflang, structured data).

- Comfortable writing/QA-ing briefs and auditing content for accuracy & search intent.

- SQL/Sheets fluency for analysis; can brief engineers with clear acceptance criteria.

Nice-to-haves:

- Experience in edtech/aggregators/marketplaces.

- Familiarity with programmatic SEO, templating, and internal link automation.

- Basic HTML/CSS/JS; exposure to React/Next.

- Looker Studio dashboards; Python for quick data wrangling.

Success metrics (KPIs):

- Organic new users: {target}% MoM in peak seasons, {target}% QoQ overall.

- Non-brand share: {target}% of organic sessions.

- Top 3 / Top 10 keywords: {target} / {target}.

- CTR uplift: +{target}% across priority clusters.

- CWV pass rate: {target}% URLs passing (mobile).

If you're a self-starter whos passionate about building ventures that make a meaningful impact, come shape the future of higher education with us at Kollegeapply.