KollegeApply - Head - Content & SEO - College Vertical

Description:

Role Overview

- Develop and implement a unified content and SEO strategy focused on college/exam reviews, placements, admissions, cutoffs, courses, and related topics.

- Lead and mentor a multidisciplinary content and SEO team, fostering collaboration between writers, editors, SEO specialists, and digital marketers to produce compelling and optimised content.

- Lead the SEO strategy for all college-related content to maximise organic search visibility and traffic.

- Ensure content quality and consistency across all platforms, optimising for SEO best practices including keyword research, on-page/off-page optimisation, and technical SEO.

- Oversee creation of diverse content formats such as blogs, videos, social media posts, and landing pages to support the brands growth and engagement targets.

- Conduct regular SEO audits and liaise with web development teams to fix technical SEO issues and improve site architecture.

- Optimise existing content and oversee technical SEO improvements on the website.

- Analyse SEO performance metrics and content analytics to continuously refine strategies and inform decision-making.

- Collaborate cross-functionally with marketing, sales, product, and UX teams to align content and SEO with broader digital campaigns and product launches.

- Stay updated on search engine algorithm changes, industry trends, and emerging technologies to maintain a competitive advantage.

Qualifications:

- Proven experience (typically 5+ years) managing content strategy and SEO functions, preferably in the education or digital media sector.

- Strong knowledge of modern SEO techniques, keyword research tools (e.g., Ahrefs, SEMrush), Google Analytics, and content management systems.

- Exceptional leadership, team management skills, communication, and project management skills.

- Data-driven approach with the ability to interpret complex SEO and content performance data.

- Experience with video content production and social media integration is a plus.

- Passion for education and understanding of the higher education ecosystem.

- Excellent content writing, editing, and storytelling skills.

- An analytical mindset with the ability to interpret data and make data-driven decisions.

- Understanding of the higher education landscape and college admission processes is a plus.

- Bachelor's degree in Marketing, Communications, Journalism, or related field; advanced degree preferred.