Knya - Performance Marketing Specialist

About the company

Knya is a fast-growing D2C brand redefining healthcare apparel for modern professionals. We combine functionality, comfort, and aesthetics to serve a community that deserves more from their workwear. Our culture values ownership, experimentation, speed, and customer obsession. Knya has raised funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others.

Role Overview

We are looking for a data-driven Performance Marketing Specialist to own and scale our paid acquisition channels. You will be responsible for driving revenue, optimizing CAC, and building a high-performing digital marketing engine across platforms.

Key Responsibilities

(1) Plan, execute, and optimize paid campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and other performance channels

(2) Drive customer acquisition while maintaining strong ROI and CAC targets

(3) Continuously test creatives, audiences, and landing pages to improve performance

(4) Analyze campaign performance and derive actionable insights

(5) Manage budgets and allocate spends efficiently across channels

(6) Collaborate with creative and content teams for high-performing ad creatives

(7) Track, report, and optimize funnel performance (CTR, CPC, CPA, ROAS)

(8) Stay updated with platform changes, trends, and new growth opportunities

Requirements

(1) 2-5 years of experience in performance marketing, preferably in a D2C or e-commerce setup

(2) Hands-on experience with Meta Ads Manager and Google Ads

(3) Strong analytical mindset with experience in tools like Google Analytics

(4) Proven track record of scaling paid campaigns with measurable ROI

(5) Understanding of attribution, conversion tracking, and funnel optimization

(6) Ability to work in a fast-paced, high-ownership environment

Good to Have

- Experience in scaling D2C brands

- Familiarity with tools like Shopify, WebEngage, or similar platforms

- Exposure to influencer or affiliate marketing channels

- High ownership and impact from day one

- Collaborative and high-performance work culture

- Competitive compensation and growth opportunities