Department: Marketing & Branding

No. Of Position: 3

Job Description:

- A Product Marketing Manager (PMM) is responsible for the commercial success of a product by bridging the gap between product development and sales.

- Their primary focus is defining how a product is positioned, creating compelling messaging for target audiences, and driving demand through strategic go-to-market (GTM) plans.

- Go-to-Market Strategy: Lead the planning and execution of product launches and feature updates to ensure successful market entry.

- Positioning & Messaging: Translate technical product features into value-driven narratives that resonate with specific customer personas.

- Sales Enablement: Provide sales teams with the necessary training, pitch decks, and collateral to effectively communicate the products value.

- Market Intelligence: Conduct ongoing competitive analysis and customer research to inform product roadmaps, pricing, and offerings.

- Demand Generation: Partner with marketing teams to create campaigns that drive awareness, lead acquisition, and long-term product adoption.

Roles & Responsibilities:

Product Positioning & Messaging:

- Develop clear, compelling positioning statements for each product line

- Create customer-centric messaging frameworks

- Define key differentiators and value propositions aligned with target buyer personas

- Ensure consistent messaging across all marketing channels (website, sales collateral, demos)

Competitive Intelligence & Analysis:

- Conduct regular competitive analysis

- Identify market gaps and positioning opportunities

- Track competitor messaging, pricing, features, and GTM strategies

- Present quarterly competitive landscape reports to leadership

Sales Enablement & Collateral:

- Create sales playbooks, battle cards, and objection handling guides

- Develop product demo scripts and presentation decks

- Build case studies and ROI calculators

- Provide sales training on product positioning and messaging

- Create marketing campaigns, collaterals, web content, and sales tools for quick prospect acquisition and education

Go-To-Market (GTM) Strategy:

- Support new product launches and feature releases & touchpoint updates.

- Develop launch plans and marketing collateral

- Coordinate with Customer, product, sales, and marketing teams on launch timing

Customer Research & Feedback:

- Gather market feedback on positioning and messaging

- Identify customer pain points and feature adoption barriers

- Translate insights into product recommendations

Collaboration & Coordination:

- Work closely with customer, product, sales, and marketing teams

- Participate in sales & demo calls to understand market feedback

- Support content writers with product context and technical details.

Required Candidate Profile:

- Masters Degree: A degree in Marketing, Business Administration, Communications, or a related field is typically required.

- Masters Degree (Preferred): An MBA or a Masters in Marketing is preferred

- Relevant Certifications: Specialized credentials from organizations like the Product Marketing Alliance (PMA) or the Pragmatic Institute are highly valued for demonstrating mastery of the field

- Strong understanding of marketing principles and tactics, as well as experience working with cross-functional teams.

- Strong ability to understand enterprise grade technology products

- Excellent communication skills, both written and verbal

- Must be able to effectively communicate technology product concepts to a variety of audiences, creatively.

- Good problem solving and analytical skills.

- Teamwork skills.

- Knowledge of Google Analytics, MS Office, and other similar content creation platforms.

Work Location: Gandhinagar

Experience: Minimum 2 years of relevant experience