KLAY - Head - Business Development - B2C Segment

KLAY is looking for a senior B2C Business Leader to lead and scale its B2C business across markets.

This is a commercial leadership role with end-to-end ownership of B2C revenue, pricing, category growth, customer acquisition, retention, portfolio monetisation and frontline commercial execution.

What you will own:

- Own the B2C business plan, revenue targets and commercial priorities across markets.

- Lead revenue growth, pricing, fee structures, discounting and margin/fee realisation.

- Build and scale B2C businesses across defined customer and product/service categories.

- Drive category growth, cross-sell, share of wallet and portfolio monetisation.

- Own the customer acquisition funnel from lead generation - enquiry - centre visit - conversion - initial customer experience.

- Drive CAC optimisation, customer lifetime value, referrals, advocacy and high-ROI acquisition channels.

- Own re-enrolment and renewal strategy to strengthen retention and recurring revenue.

- Identify and build new categories, channels, markets and revenue opportunities.

- Partner closely with Marketing and Operations to translate commercial strategy into centre-level outcomes.

- Build a high-performance B2C team and establish clear ownership, accountability and execution mechanisms.

- Provide market, competition and customer insights to shape product/programme and growth strategy.

What we are looking for:

- 12+ years of experience in B2C businesses, with 3+ years in a senior leadership role.

- Proven experience managing multi-location / pan-India B2C businesses and commercial teams.

- Strong track record of owning revenue, pricing, category growth and customer acquisition/retention.

- Experience in building/scaling a product or service category and owning a business P&L or significant commercial charter is preferred.

- Preferably from B2C services or retail with distributed operations, high-volume customer acquisition and recurring customer relationships.

- Experience working in medium to large, complex business environments.

- MBA (Sales/Marketing) is preferred.