Kissflow - Regional Marketing Manager

Description:

Role Overview. The Regional Marketing Manager drives regional pipeline growth, brand presence, and go-to-market execution by translating global marketing strategy into high-impact, region-specific programs aligned with sales priorities. This role partners closely with regional sales leadership to generate demand, accelerate deals, and strengthen brand relevance across target markets.

Key Responsibilities:

Regional GTM & Demand Generation

- Own and execute the regional marketing strategy aligned to revenue and pipeline goals.

- Localize global positioning and messaging into regionally relevant campaigns.

- Plan and execute multi-channel demand programs including ABM, field marketing, events, and partner marketing initiatives.

- Drive pipeline creation across mid-market and enterprise segments.

Sales Alignment & Revenue Support

- Act as a strategic partner to regional sales leadership.

- Align on target account prioritization, ICP focus, and quarterly GTM plans.

- Enable sales teams with regional messaging, case studies, proof points, and sales assets.

Account-Based Marketing (ABM)

- Design and execute ABM programs for priority enterprise accounts.

- Define target account lists in collaboration with sales.

- Orchestrate multi-channel ABM programs across email, LinkedIn, events, and executive initiatives.

- Support deal acceleration through tailored account-level marketing.

Events & Field Marketing

- Own and execute the regional field marketing strategy.

- Plan and manage industry conferences, executive roundtables, customer events, and roadshows.

- Ensure events drive pipeline creation and deal progression.

Partner & Channel Marketing

- Support partner-led demand generation initiatives.

- Run joint campaigns, co-marketing programs, and partner events.

- Enable partner-sourced pipeline while ensuring consistent messaging.

Regional Brand & Market Presence

- Act as brand custodian for the region.

- Ensure consistency across events, digital channels, PR, and content.

- Build regional thought leadership through media engagement and customer advocacy.

Budget & Performance Management

- Own regional marketing budget and ROI tracking.

- Manage agencies and vendors.

- Track pipeline contribution, campaign ROI, conversion rates, and cost efficiency.

- Provide performance updates to regional and global stakeholders.