Kissflow - Product Marketing & Growth Leader

Description:

Role Overview:

- We are looking for a seasoned leader to drive go-to-market strategy, product positioning, and growth for our platform. This role sits at the intersection of Product, Sales, and Marketing, and will play a critical role in shaping how our products are positioned, launched, and adopted across global markets.

- You will own the narrative of the product-translating capabilities into compelling value propositions and driving alignment across teams to accelerate growth.

Key Responsibilities:

- Define and lead product positioning, messaging, and differentiation aligned to target segments and buyer personas.

- Own and execute end-to-end go-to-market (GTM) strategy for new product launches, feature releases, and market expansions.

- Build and refine core product marketing assets including messaging frameworks, pitch decks, website content, and sales collateral.

- Translate product capabilities into compelling value propositions and narratives that resonate with global audiences.

- Drive product storytelling across channelswebsite, campaigns, analyst briefings, and customer communications.

- Partner closely with Product teams to ensure market and customer insights are embedded into product development and roadmap decisions.

- Lead sales enablement initiatives including battle cards, objection handling, competitive positioning, and deal support.

- Own competitive intelligencetracking market trends, competitor moves, and evolving customer needs.

- Drive analyst relations and market positioning to strengthen brand credibility in the SaaS ecosystem.

- Collaborate with Growth/Marketing teams to ensure strong product-led growth (PLG) alignment and effective demand generation.

- Define and track product marketing metrics such as adoption, engagement, conversion, and revenue impact.

- Lead strategic initiatives to improve product adoption, expansion, and customer lifecycle engagement.

Ideal Candidate:

- 12+ years of experience across Product Marketing, GTM, or Product Strategy roles.

- Strong experience in B2B SaaS / product-led environments.

- Proven track record of owning and scaling global GTM strategies and product positioning.

- Demonstrated ability to work cross-functionally with Product, Sales, and senior leadership.

- Strong storytelling, communication, and strategic thinking capabilities.

- Experience in platform products, workflow automation, or enterprise SaaS is required.