Role : Area Sales Manager

Location : Gurugram

Experience : 6 - 10 Years

Industry : Automobile / Electric Vehicle (EV)

Department : Sales & Business Development

Employment Type : Full-Time, Permanent

About the Role :

We are looking for an experienced Area Sales Manager to drive sales growth, dealer business performance, market expansion, and customer engagement across the assigned region. The ideal candidate will be responsible for achieving sales targets, improving market share, strengthening dealer relationships, and executing business strategies aligned with organizational goals. The role requires strong experience in automobile sales operations, dealer management, business planning, market analysis, and stakeholder management.

Key Responsibilities :

- Responsible for achieving monthly sales objectives aligned with regional business plans, including volume growth and market share targets.

- Develop and execute strategies to drive short-term and long-term business growth.

- Expand customer base by identifying new customer segments, market opportunities, and growth areas.

- Ensure effective sales forecasting based on annual, quarterly, and monthly targets.

- Analyze dealership sales performance and recommend corrective actions for business improvement.

- Monitor dealer operations and support dealerships in achieving business objectives.

- Communicate company policies, sales strategies, and business initiatives to dealer partners.

- Ensure implementation and adherence to company guidelines across dealerships.

- Review dealer business performance and identify opportunities to enhance productivity.

- Coordinate with financers to ensure :

1. Timely availability of dealer funding

2. Retail finance options for customers

3. Improved finance penetration

- Engage with customers to understand expectations, collect feedback, and support complaint resolution.

- Track market trends, competitor activities, pricing strategies, and industry developments.

- Provide timely market intelligence and business updates to Regional Sales Manager (RSM).

- Monitor government regulations and industry changes impacting business performance.

- Collaborate with internal teams and external stakeholders to drive business success.

Required Skills & Experience :

Automobile Sales & Business Development :

- 6 -10 years of experience in Sales, Channel Sales, Dealer Sales, or Area Sales Management.

- Strong experience in achieving sales targets and driving revenue growth.

- Ability to manage sales operations across assigned territories.

Dealer & Channel Management :

Experience in: 1

. Dealer Business Management

2. Dealer Performance Analysis

3. Dealer Relationship Management

4. Channel Partner Development

5. Sales Process Implementation

6. Business Plan Execution.

Sales Planning & Market Expansion :

Hands-on experience with :

1. Sales Forecasting

2. Market Share Growth

3. Customer Acquisition

4. Territory Management

5. Market Development

6. Competitor Analysis.

Finance & Business Understanding :

Knowledge of :

1. Dealer Profitability

2. Business Finance

3. Retail Finance Coordination

4. Sales Analytics

5. Performance Metrics.

Preferred Candidate Profile :

- Must have strong knowledge of the assigned region and local market dynamics.

- Highly result-oriented with the ability to create win-win business solutions.

- Strong analytical and problem-solving skills.

- Ability to manage multiple stakeholders effectively.

- Excellent relationship-building and negotiation abilities.

- Strong written and verbal communication skills.

- Ability to work independently and drive business outcomes.

Tools & Technical Skills :

- Dealer Management System (DMS)

- Microsoft Excel

- PowerPoint

- Sales Reporting Tools