Description:

About Kyzo

At Kyzo, were reimagining how construction materials are sourced and managed. Were building a tech-native construction marketplace from the ground up - powered by our own Order Management System (OMS), website, and mobile app - to make sourcing construction materials fast, transparent, and just a click away.

Kyzo is your one-stop digital platform for all construction material needs - simplifying procurement for contractors, builders, and enterprises across India.

Position Overview

Were looking for a Performance Marketing Manager with deep expertise in Google Ads to take ownership of our paid acquisition strategy.

This role is tailor-made for someone who thrives on data, experimentation, and ROI-driven marketing - someone who can translate budgets into measurable growth and optimize every click for performance.

Key Responsibilities

1. Google Ads & Paid Media Execution

- Plan, execute, and manage high-performing campaigns across Google Search, Display, YouTube, and Performance Max.

- Develop keyword strategies and ad structures that maximize reach and conversion efficiency.

- Continuously optimize campaigns for CPC, CTR, ROAS, and lead quality.

- Conduct A/B testing on ad copy, creatives, and landing pages.

- Implement precise conversion tracking and analytics through Google Tag Manager and GA4.

2. Budget Planning & Optimization

- Own the end-to-end media budget - planning, allocation, pacing, and ROI optimization.

- Forecast performance outcomes and provide data-backed recommendations to leadership.

- Identify high-performing channels and reallocate spend for maximum impact.

- Ensure efficient cost per lead (CPL) and continuous improvement in return on ad spend (ROAS)

3. Strategy, Insights & Reporting

- Build and execute data-driven performance marketing strategies aligned with business goals.

- Analyze campaign metrics and customer journeys to identify growth opportunities.

- Collaborate with the design and tech teams to improve landing page performance and ad relevance. Prepare weekly and monthly reports with clear insights, learnings, and next steps.

Required Expertise

- 2+ years of hands-on experience in Google Ads campaign management (mandatory)

- Strong understanding of digital marketing funnels and performance metrics

- Experience with Meta Ads, Google Analytics, and Tag Manager

- Proficiency in Excel or Google Sheets for reporting and analysis

- Strong communication and collaboration skills

- Experience in lead generation and B2B campaign structures (bonus if in construction, manufacturing, or industrial sectors).

Good to Have

- Experience with Meta Ads, LinkedIn Ads, or programmatic platforms.

- Exposure to CRM tools (HubSpot, Zoho, LeadSquared) and marketing automation workflows.

- Familiarity with SEO fundamentals and remarketing campaigns.

Why Join Kyzo

- Be part of a team transforming how India builds.

- Full ownership of performance marketing in a fast-scaling tech startup.

- A culture of autonomy, innovation, and first-principles thinking.