About Us: The MSME sector: Bharat has 60 Million MSMEs (Micro, Small and Medium Enterprises). 90% of India's ~$1 Trillion Retail Market is controlled by a traditional/unorganized sector. Which means ~$900B worth of commerce flows through these ~60M MSMEs in the form of shops/warehouses/kiosks/homes, scattered all over the country. Who we are and what we do: Khatabook aims to build products that every MSME would use to run their business better. We started with the business ledger, which saves 3- 4 hours for merchants per day by managing their credit, creating transparency in cash flow, and increasing trust with their consumers - solving a critical need for India's MSMEs. We also empower merchants to collect payment digitally and help build their identity through offerings such as business cards. What have we achieved so far: Today more than a Million merchants are uploading data and engaging with the Khatabook app daily while adding $200 Million worth of transactions every day. The high engagement has resulted in more than 25% of the total active merchants joining the platform through word-of-mouth and referrals. Play your role in making history: KhataBook closed a $100 Million Series C Round by top investors during the COVID pandemic. India's MSMEs also showed their trust by the continued use of Khatabook in these troubled times. The Khatabook Team is now focussed on empowering them, by building the next-gen digital-first products that... Eases the management of capital cycles so that merchants can earn more money. Simplifies the acquisition and distribution of goods and smoothen the payments. Upskills merchants to run their businesses better. We are scouting for smart, obnoxiously talented, self- driven individuals excited about being part of one of India's fastest-growing startups. Job Overview: We are looking for a Senior manager for our growth marketing team to spearhead all performance marketing initiatives for user acquisition with cost efficiencies. The individual should have a progressive outlook on how to best utilize digital marketing channels to drive performance and has experience in leading a team of experienced digital & growth marketers. Role & Responsibilities: - Manage a team of highly skilled performance marketers and craft user acquisition strategies. - Manage & scale mobile marketing across Google & Fb along with 3rd party partners delivering new customers at defined CAC & quality. - Work with data and analytics teams to implement best measurement frameworks, run A/B and multivariate tests to iterate into new ideas. - Have an eye for good copy, content and creatives. Apart from growth objectives, the role will require to improve the quality of elements like creative and copy in-line with the brand guidelines. - Leverage a "Test Control" approach to constantly improve scale and quality of relevant users. - Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the user's journey. - Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses. - Improve efficiency by identifying ways to eliminate repetitive manual work. Experience: - 5+ years of experience in managing Google ads / Facebook ads for apps. - Bachelor or MBA degree in marketing, business, technology or relevant field of study. - Combination of analytical and creative thinking, with excellent attention to detail. - Passion for quantitative analysis and ability to turn analysis into actionable programs. - A proven track record of meeting business goals through performance-driven marketing. - Been a part of 0-1 startup journeys and thrive in a fast-paced, entrepreneurial environment. - Hands-on experience with MMPs such as Appsflyer/ Branch / Singular. - Understanding of play store analytics and app ecosystem.

Bangalore

Khatabook - Senior Manager - Growth Marketing 

Job Description for Khatabook - Senior Manager - Growth Marketing  in ADJ UTILITY APPS PRIVATE LIMITED in  Bangalore for (5-6) years of experience. Apply Now!