Key Accounts Manager - Modern Trade - FMCG

Key Responsibilities:

- Drive sales growth and achieve business targets across leading Modern Trade accounts.

- Build and manage strategic relationships with key national and regional retail chains.

- Develop and execute Joint Business Plans (JBPs) with customers.

- Plan and implement trade promotions, assortment, pricing, visibility, and in-store activations.

- Collaborate with Brand, Category, Supply Chain, Finance, and Commercial teams for seamless execution.

- Manage customer-wise P&L, trade spends, and promotional budgets.

- Analyze sales performance, off-takes, market trends, and shopper insights to drive business growth.

- Ensure efficient stock planning, replenishment, and operational excellence across accounts.

- Identify new growth opportunities within Modern Trade and recommend winning strategies.

Ideal Candidate:

- 4-8 years of experience in Modern Trade / Key Accounts / FMCG Sales.

- Strong exposure to managing national or regional Modern Trade customers.

- Excellent commercial acumen with experience in customer negotiations and P&L management.

- Strong analytical skills and ability to work with cross-functional teams.

- MBA from a Tier 1 or Tier 2 institute is highly preferred.