Key Accounts Manager - FMCG

To Explore, Identify, Enroll and Manage modern trade thereby building a strong profitable volume and value base with top end relationship matrix and account handling norms.

Relationship with the Account and Joint business planning:

- A business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the business

- Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed

- National chains across regions to be tapped and TOT's to be signed and executed

- Renew contracts annually with growth in business and market share

- Ensure presence of higher gross margin brands in the mix while finalizing the TOTs

Drive Brand Activations:

- Driving various brand activations, combos, visibility elements, cross promos with other range etc.

- Developing visibility elements for the channel by understanding customer needs and space or Terms of trade

- Work along with the retailers to find and build newer properties each year

Ensure regional alignment with Operation Managers regarding the Terms of Trade and execution

- In-store execution incl. purchase order mgmt., order fulfilment, collection, a/c reconciliations, promo executions

Develop a price pack strategy with special packs for chains:

- Assess potential for special packs and work on the development of the same with the team

Managing channel conflicts