Key Accounts Manager - eCommerce Vertical - Apparel/Retail

Role Summary:

The role is responsible for driving online sales growth, optimizing digital storefront performance, and ensuring seamless execution on ecommerce platforms. This role owns end-to-end ecommerce operations including sales planning, platform management, promotions, analytics, and cross-functional coordination to deliver revenue, profitability, and customer experience objectives.

Core Skills:

- Deep understanding of Indian Ecommerce landscape

- Strategic thinking with ability to visualize long-term growth roadmaps for Indian ecommerce

- Strong analytical skills (Marketplace dashboards) & business accument (volume growth with profitability)

- Awareness and understanding of marketplace ad portals, funnel optimisaton (Awareness to Conversion to retention)

- Understanding of last-mile delivery, regional utilization optimization

- Excellent communication skills with ability to manage cross-functional teams and marketplace account managers

Role Responsibilities:

Sales & Growth:

- Own ecommerce revenue targets, growth plans, and monthly/quarterly forecasts

- Drive GMV growth through traffic, conversion, and average order value optimization

- Plan and execute platform-led events, sales days, and campaigns

Platform Management:

- Manage product listings, catalog health, content quality, and availability

- Coordinate with marketplace account managers and internal teams

- Ensure platform hygiene including pricing, stock, ratings, and compliance

Merchandising & Promotions:

- Plan promotions, discounts, and bundles aligned with brand and margin goals

- Optimize product visibility through search, banners, and platform tools

- Execute seasonal, festive, and new-launch campaigns

Analytics & Reporting:

- Track and analyze daily, weekly, and monthly performance metrics

- Identify insights on consumer behavior, funnel drop-offs, and category trends

- Prepare performance dashboards and management reports

Operations & Execution:

- Work closely with supply chain, finance, marketing, and customer service teams

- Ensure smooth order fulfillment, returns management, and issue resolution

- Improve operational efficiency and customer experience

Process & Capability Building:

- Implement best practices, SOPs, and automation where applicable

- Stay updated on ecommerce trends, platform updates, and digital innovations

Reporting:

- Daily weekly and monthly report on sales, inventory and return performance with detailed insights

- Regularize commission invoices of marketplaces, timely financial reconciliation along with business finance and marketplace