Key Account Manager - Spices Segment - Agri Firm

MBA from tier 1 & tier 2 colleges.

MBA from a pedigree institute (IIFT/IRMA/MANAGE/SIIB, etc).

PURPOSE OF JOB

B2B Sales and marketing of spices in different forms in export markets (US, EU, etc.)

DUTIES & RESPONSIBILITIES

- Achieving sales targets and developing new business

- Identify new customers for existing portfolio of spice products and derivatives

- Identify new product forms and communicate to other business functions

- Identify new markets and potential customers for existing as well as new product forms

- Establish correspondence with probable customers and agents to get potential business

- Give daily price quotes for product portfolio to potential customers

- Coordinate with other functions to streamline business processes

- Increase market penetration in volume market segment

- Set sales targets for team and track progress periodically

- Perceive customer needs, negotiate and get the business

- Improving service quality

- Monitor customer order execution for key accounts

- Ensure zero product recall and conduct root cause analysis with business functions

- Supervise preparation of logic notes and cost sheets for key accounts

- Customer relationship management

- Build competencies in marketing team for providing better customer service

- Manage customer specific financial procedures for key accounts

- Gain word of mouth by delighting customer with excellent products and service

- Branding and promotional activities

- Continuous efforts toward building strong ITC Spices brand recall among customer

- Build relationship with probable customers or people with potential customer leads at self organized or other events

- Monitor any outgoing promotional communication

- Visit to national and international trade fairs, seminars and conferences to increase visibility

and knowledge base

- Building business network

- Associate with organizations such as Spice board of India and World spice congress for in-

depth understanding of industry and increasing visibility

- Maintain relationship with existing and probable customers for repeat business and goodwill

- Develop marketing strategy and action plan aligned with business strategy

- Interact with all business stakeholders on regular basis

- Keep abreast with competitors moves and business strategies

- Develop promotion strategy for product portfolio of value segment

- Perform risk analysis ongoing basis for entry strategy into new product segments and markets

- Tracking market prices for maintaining price competitiveness