Key Account Manager - Sales

Key Responsibilities:

1. Key Account Management & Business Growth

- Oversee complete business management for strategic modern trade accounts such as D-Mart and Reliance.

- Create and execute Joint Business Plans (JBPs) aligned to volume growth, revenue expansion, and profitability objectives.

- Identify and capitalize on growth opportunities by expanding product listings, enhancing in-store visibility, and driving activation initiatives within accounts.

2. Sales Strategy & Execution

- Deliver monthly, quarterly, and annual sales objectives across assigned key accounts.

- Analyse performance at category, SKU, and store levels to identify improvement opportunities and drive sales acceleration.

- Ensure consistent product availability through effective order management and strong service level adherence.

3. Commercial Management & Negotiations

- Lead commercial discussions covering margins, trade terms, promotional agreements, and annual business contracts.

- Manage account-specific investment budgets including trade schemes, discounts, and promotional spends.

- Maintain adherence to company pricing frameworks, contractual obligations, and commercial policies.

4. Operational Effectiveness

- Collaborate closely with supply chain, finance, merchandising, and category teams to ensure smooth execution of account operations.

- Address invoicing discrepancies, payment follow-ups, and claim settlements efficiently.

- Monitor and improve operational KPIs including OTIF performance, inventory coverage, and product freshness standards.

5. Business Analytics & Performance Reporting

- Analyse sales data, category trends, and competitive activity to support strategic decision-making.

- Develop periodic performance reports and dashboards, presenting actionable insights to senior stakeholders.

6. Promotions & In-Store Visibility

- Plan and implement promotional campaigns, in-store activations, and visibility initiatives across modern trade partners.

- Evaluate promotional effectiveness and optimize investments to improve return on spend.