Opening for Key Account Manager - Modern Trade Main Accountabilities : Customer Management : - Create & maintain positive business relationship with direct end customers by continuously proposing solutions that meet their objectives - Develop and manage sales strategy for each of the designated account customers - Develop strategy for acquiring new customers in line with Unilever strategy Negotiation : - Close the deal with customer by negotiating trade terms, trade funding & counterparts according to Unilever strategy - Manage overall category investments for the customer - Share of Shelf, Face ups alignment with the account. Overall healthy share of shelf to be ensured in the category Customer Business Plan : - Lead and execute Joint Business Planning together with the customer in line with both organization & customer objectives - Develop account specific strategic plans - Generate insights for customer/channel (in store layout, planogramming, traffic) - In store visibility/highlight display, continuously improve share of shelf vs competitor to amplify impact of product visibility on consumers - On shelf availability as per the stocking norm set for each SKU - Ensuring service rates - Preparing volume forecasts & plans - Plan regular activations/Joint Marketing Plan to create excitement in the category - Assortment catering to different formats/channels Performance Evaluation : - Measure and review category performance; retail margins and customer profitability - Meet and exceed growth, revenue and market share Input : - Category growth & overall performance (Nielsen, turnover, POS, market shares, field reports,.) - Shopping missions - Shopper understanding - Launch performance (POS) - Key call to actions from Joint business planning Output : - Identify new sales opportunities (Up selling/Cross selling) - Review sales achievement & create dashboard, scorecards which facilitate informed account management decision making & strategy formulation - Strategies to recruit new consumers & retain existing ones - Assortment differentiation between formats. Metrics : - Growing categories competitively and profitably. - Building categories of the future - Sales target achievement - Share of shelf, share of sku base, quality of distribution - In-store execution; Share of promotions - Retail margin and customer profitability - Service levels / on shelf availability. - Critical success Factors for the Job Key Skills Relevant Experience : - Strong analytic quantitative and qualitative - Business acumen - Insight into action - Negotiation - Think customer's category strategy - Think customer's / channel shopper - Think delivering profitable category growth - Think business opportunities Essential: - Post-graduation in business / marketing - Self-motivated with analytical rigor - Experience in leading teams is critical Desirable : - Customer facing experience - Overall Sales & Marketing experience - 3+ years Key Environment : Internal : with CMM, Field Sales team, Supply Chain, Demand Planning, CD-Finance, CD-ops, KAE's External : Key Customers

Anywhere in India/Multiple Locations

Key Account Manager - Modern Trade - FMCG 

Job Description for Key Account Manager - Modern Trade - FMCG  in Antal International in  Anywhere in India/Multiple Locations for (3-5) years of experience. Apply Now!