Key Account Manager - Modern Trade - FMCG

Description:

- Oversee strategy and relations to the overall Modern Trade business.

- Executed strategic negotiations and relationship-building techniques

- Formulated a comprehensive focus articles strategy at a regional level

- Optimised assortment planning and pricing strategy at regional and store level, resulting in increased customer counts, AOV, and buying frequency.

- Overseeing brand launch, NPI linking, and the listing process within set timelines.

- Conduct monthly, quarterly, and yearly business analyses of selected key accounts.

- Driving and maintaining SOS and SOD metrics at store level, and merchandising.

- Finalised the closure of TOT, JBP, and QPS with key accounts.

- Performed regular competitive analyses and devised strategies to capture market share.

- Oversee BTL activities, P&L responsibilities, and management of key accounts.