Key Account Manager - Food Service/HORECA

Job Description:

Experience: 8+ years in sales/business development (2+ years team handling)

Education: Graduation or above

Lead HoReCa drive at EAL as a BDM! Build and balance a scorecard across five pillars: Distribution Growth, Team C Field Execution, Account Coverage C Connectivity, NPD Lifecycle, and Retention C Value. Drive territory expansion, high performance oriented and energetic team for sustainable growth.

Core Objectives:

- Team s Field Execution: Maximize team outlet coverage, productive calls, journey adherence, training/certification, sales-to-plan, and coaching effectiveness (DCRs/CRM/LMS).

- Distribution Expansion: Identify and appoint new distributors in untapped areas; optimize coverage, quality scores, and weighted distribution (ERP/CRM/POS data)with extra focus on Foods range.

- Account Coverage s Connectivity: Penetrate standalone/chain outlets; activate accounts, ensure indirect coverage, and maintain SKU availability/tempo.

- NPD Lifecycle: Deliver on-time launches; achieve availability, sell-in/sell-out momentum, and proof-of-concept speed aligned to NPD calendar.

- Retention s Value: Boost retention rates, account growth, minimize churn, and increase share of wallet through proactive reviews.

Who You'll Be:

- 8+ years HoReCa sales/BD experience (2+ years leading teams) preferably from Oil C Foods companies

- Strategic executor with territory planning, training, and governance expertise; CRM/ERP proficient.