Key Account Manager - FMCG Sales

Role Summary:

We are looking for a results-driven Key Account Manager to manage and grow strategic accounts across the FMCG sector. The role involves developing strong relationships with key customers, modern trade accounts, organized retail chains, and channel partners to drive revenue growth, improve product visibility, expand market share, and achieve business objectives.

Key Responsibilities:

- Develop and execute key account strategies to achieve sales, revenue, and profitability targets.

- Manage relationships with modern trade accounts, large retail chains, organized retailers, and other strategic customers.

- Identify new business opportunities and expand distribution across existing and prospective accounts.

- Negotiate commercial terms, pricing, promotional schemes, annual contracts, and trade agreements.

- Drive product listings, category expansion, shelf visibility, and in-store merchandising initiatives.

- Prepare and implement account-specific business plans, sales forecasts, and promotional calendars.

- Monitor sales performance, secondary sales, stock availability, inventory levels, and product movement.

- Coordinate with distributors, supply chain, marketing, and finance teams to ensure seamless order fulfilment and timely collections.

- Analyse market trends, competitor activities, customer requirements, and category performance to identify growth opportunities.

- Track key account profitability, trade spends, promotional effectiveness, and return on investment.

- Conduct regular business reviews with key customers and develop action plans to improve account performance.

- Ensure timely resolution of customer concerns, order discrepancies, and service-related issues.

- Prepare regular reports on sales performance, account growth, market developments, and business forecasts.