Key responsibilities: - Custodian of brand Ketto, who owns & leads the positioning & identity for the brand and ensures the same is institutionalized across the organization, and reinforced through various consumer touch points - Develop overall brand architecture across sub-brands - Develop PR strategies and campaigns; organize PR events and be Ketto's spokesperson. - Formulate & lead all product marketing & brand campaigns, across all owned & paid platforms - Measure and report performance through relevant KPI's at a campaign & creative level, and ensure tweaks to course correct, if needed - Work closely with intra-marketing functions especially the content & creative teams, to ensure adherence to brand visual guidelines and tonality across media collaterals - Guide the content team and graphic design team in creating promotional material and publications(brochures, social media posts, videos, blogs) - Assessing & analyzing periodically the brand health & equity metrics, while mapped at a competition / category level - Conduct & garner consumer insights through conducting primary research studies, & collating from internal secondary sources such as Voice of Customer, and ensure organization wide dissemination, followed up by building processes to implement the same - Manage and lead agency & vendor relations across creative, research, activations, print production etc, to ensure campaign execution as per brief Who you are: - 6-10 years of relevant brand marketing and corporate communications experience, preferably in a consumer-tech, digital first brand - Excellent written and verbal communications skills, with highly developed interpersonal skills - Great team handling and leadership skills - Should be able to handle multiple stakeholders ( both internal and external) - Flexible and open to working in a dynamic work environment - Managing multiple tasks simultaneously within restricted time frames and proven ability to oversee marketing and advertising activities - Should have experience in all aspects of developing and maintaining marketing & brand campaigns, to meet strategic goals

Mumbai

Ketto - Brand Manager 

Job Description for Ketto - Brand Manager  in KETTO ONLINE VENTURES PRIVATE LIMITED in  Mumbai for (6-10) years of experience. Apply Now!