Kestone - Growth Head/Demand Generation - B2B SaaS

Title: Head of Growth / Demand Generation (Lead Growth Business).

Location: Bangalore.

Reports to: CEO, Vosmos.

About Virsa.AI: Virsa.AI is an Agentic AI platform for B2B marketing, built by the MarTech vertical of Kestone Global (promoted by CL Educate Ltd). The platform enables hyper-personalised buyer journeys, account-based marketing orchestration, and intent-driven engagement at scale. Virsa.AI integrates with HubSpot, Salesforce, Zapier, and Segment, turning fragmented buyer signals into intelligent, revenue-generating conversations. The platform is part of the broader Vosmos ecosystem, which includes Event Tech, Meta-Commerce, and Kala Srishti.

Purpose of the position/role/Mission: The role requires to build and scale a predictable enterprise pipeline engine for Virsa.AI by combining AI-led personalization, ABM orchestration, and narrative-driven demand generation. This role is accountable for pipeline, not leads.

Core Responsibilities:

- GTM Strategy & ICP Definition: Define and refine ICP (CMOs, Marketing Ops Leaders, Sales Heads) and segment by industry, revenue size, and tech maturity.

- Build the Demand Engine: Own LinkedIn (organic + paid), email + WhatsApp journeys, and founder-led outreach to drive conversation, meetings, and pipeline.

- ABM Engine Creation: Build account-based plays using technographics, intent signals, and industry POVs.

- Campaign Design & Execution: Launch use-case campaigns including ABM, event marketing, and sales enablement.

- Conversion & Funnel Optimization: Own landing page conversion, meeting booking rates, and SQL quality.

- Analytics & Revenue Accountability: Track CAC, pipeline velocity, and conversion rates using revenue-focused dashboards.

- Ecosystem Growth Support: Provide growth advisory and GTM support across the broader Vosmos product portfolio.

- Team Building: Build and manage a lean team (12 members) with scope to scale.

Skills, Experience, and Education Required:

- 7-12 years in B2B SaaS / tech-led marketing selling to CMOs.

- Proven experience in enterprise demand generation and ABM.

- Experience scaling pipeline from $0 to meaningful revenue.

- Strong ABM experience and multi-channel GTM execution.

- Exposure to AI products or EventTech / MarTech (Good to have).

- US market GTM exposure (Good to have).

- MBA in Marketing.

Traits (Non-Negotiable):

- Thinks like a consultant + operator.

- Focused on business outcomes, not vanity metrics.

- Strong storytelling and messaging ability.

- Comfortable working with founders.

Success Metrics (First 6 Months):

- Pipeline generated.

- Enterprise conversations initiated.

- Cost per SQL.

- Lead Meeting Opportunity conversion rates.