Kerry - Category Manager - Food & Ingredients

About the Role:

- The position will focus on the ‘End Use Market – Food Group’ to develop, position and promote a market driven portfolio of all food technologies and solutions for Indian Subcontinent.

- The Category Manager – Food will need to work very closely with the Commercial Director, Business Development teams, the Creation and Application teams, as well as the key stakeholders and be the key marketing contact for Food group (subject matter expert & support).

- He/she will need to plan, lead and execute the marketing initiatives supporting Kerry’s food growth objectives and areas of focus.

- The incumbent will be dealing with the category products including pricing analysis, dealing different product portfolio, new product innovation and different segments/cohorts of customers.

- The role will also be responsible for Managing all External and Internal Communications and supporting the Marketing Director.

Key Responsibilities - 

- Build an understanding of Kerry’s (EUM- Foods) portfolio, its strengths, and main differentiation points, identify weakness and gaps to fill, with the business development teams.

- Build an understanding of the market, its clients’ needs and insights, to support the development of a robust market driven portfolio based on the overall marketing strategy and area of focus.

- Build relevant tools for internal as well as external audiences, such as flavour toolboxes, flavour trends, positioning and benefit statements.

- Be a subject matter expert within depth understanding of the market trends, of our relevant technologies and their selling propositions, dynamics and players and support sales team. 

- Work with marketing communication team and consumer insight team to address needs for the Taste initiatives

- Manage the process to facilitate information/knowledge sharing and transfer

- Management of communication assets such as brand guidelines, digital content, trade materials, packaging and partnerships (conceptual events, co-promotional events and print)