Who We Are:

- Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

- We are passionate about insights, innovation and committed to delivering the best products to our customers.

- With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

- We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

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Role Reports To Marketing Director - Skin Health & Oral Care

Location: Asia Pacific, India, Maharashtra, Greater Mumbai

Work Location: Hybrid

What you will do:

- We are seeking a dynamic and data-driven Group Product Manager to lead the growth strategy for our premium beauty brand.

- You will be responsible for developing and executing the annual marketing plan, develop the marketing strategy, and identifying new opportunities to drive growth across key retail channels of e-commerce, modern trade and GT.

- The ideal candidate is passionate about beauty, influencer e-ecosystems, understands consumer behavior in the digital space, while being highly skilled in driving conversions and brand love across online platforms.

- You will oversee the overall marketing plan and collaborate with cross-functional teams (sales, supply chain, R&D, global and regional brand teams) to drive overall brand outcomes.

Key Responsibilities:

- Develop and execute brand marketing plans that align with the brand's overall business objectives and goals

- Develop compelling brand narratives and campaigns tailored for digital-first consumers.

- Collaborate with creative teams to produce engaging content for product launches, tutorials, and beauty trends.

- Optimize product listings with high-quality imagery, descriptions, and SEO-friendly content.

- Design and execute influencer marketing programs to amplify brand reach and credibility.

- Monitor trends and consumer behaviors to shape a comprehensive and effective marketing strategy for the brand

- Lead long term portfolio planning for the brand.

- Closely collaborate with global teams to drive portfolio and innovation strategy for India

- Utilize data-driven insights to optimize marketing initiatives and drive business growth

- Stay abreast of industry trends and competitor activities to identify new opportunities

- Own and drive overall proposition including portfolio strategy, pricing and packaging

- Work closely with cross functional teams including demand planning, supply planning and customer development to drive forecasting and integrated business planning for the brand

- Formulate and implement marketing objectives and policies to maximize sales and profitability

- Drive excellence by collaborating with the sales team.

- Define pricing, promotions, and assortment strategies to maximize revenue and profitability.

Required Qualifications:

What we are looking for:

- Minimum 8-10 years of experience in marketing within the FMCG industry

- MBA in Marketing

- Strong work experience working on digital first/e-commerce heavy brand in the premium beauty space

- Creative mindset with a passion for beauty and storytelling.

- Strong grasp of influencer marketing and social media trends.

- Proven track record of success in developing and implementing marketing strategies

- Data-driven approach with ability to balance creativity and performance.

- Direct experience in customer interfaces, such as sales or sales managemen

- Excellent communication and presentation abilities

- Excellent analytical skills to interpret complex business data and forecast outcomes

Desired Qualifications:

- Experience in sales is desirable

- Proven track record of success in business growth, strategy development, and innovation

- In-depth knowledge of consumer sector sales, marketing, and marketing research

- Effective leadership through ambiguity, conflict, and complexity

- Excellent verbal and written communication skills