Kazam - Marketing Manager

About Kazam

Build India's most trusted EV charging consumer brand.

Kazam is India's EV energy platform, powering how consumers discover, charge, and experience electric mobility across 500 Indian cities. We are looking for a sharp, driven Marketing Manager to own our B2C charter across hardware, software, and the Kazam App. This is a high-ownership role for someone who can think like a strategist, deliver like a marketer, and operate like a builder.

Role Overview

You will lead Kazam's B2C marketing engine end-to-end: brand, content, category education, community, and on-ground activation. You will work closely with sales, product, and creative teams to drive measurable business outcomes.

This is a role for someone who wants to build from scratch, shape a category, and influence the experience of millions of EV users in India.

Key Responsibilities

1. Brand Leadership & Strategy: Build and scale Kazam's B2C brand with a narrative that cuts across 2W, 3W, 4W riders, drivers, homeowners, and urban professionals.

2. Conceptualise and execute end-to-end brand and consumer campaigns across Instagram, WhatsApp, ATL, BTL, and on-ground activations.

3. Lead consumer understanding exercises to shape new identify whitespace consumer segments and behavioural triggers that can unlock adoption and usage.

4. Oversee the creation of high-quality social content, creator collaborations, product videos, and explainer assets. Manage agency partners, production partners, and internal creative resources.

5. Manage, mentor, and scale the organic marketing team including social media and content creators.

Requirement

- 3-5 years of experience in consumer marketing, ideally across tech, mobility, energy, fintech, or high-growth apps.

- Proven track record in leading brand campaigns, digital storytelling, and communication strategy.

- Demonstrated ability to turn business targets into creative strategies that drive measurable outcomes.

- Experience working cross-functionally and influencing product, growth, and creative teams.

- Comfortable building from scratch and thriving in a high-ownership, high-velocity environment.

- Bonus: experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.